Marketing Assistant Position

Part-time Marketing Assistant
Amerail Systems Inc. | Erie, PA
20-30 hours/week at $15/hr
The first month is spent in the office but after it’s flexible (½ In-Office & ½ Remote)

Description of Company & Position:

 

A little about us: 


We are a nationwide hotel renovation company based in Erie, PA. Our work consists of designing, remodeling, and repairing hotels around the country. We’ve been in business for over 35 years and are continuously growing both in business and as a team.
 

About the position:


This position will give you the opportunity to learn and practice marketing skills that will prepare you for your future career. It will also allow you to gain experience in a unique industry which will make you a more creative thinker and problem solver.


This is a new position and was created to aid our current marketing efforts. The Marketing Assistant will assist, learn from, and report to the Marketing Manager.


Some of the main responsibilities will include:

 

  • Posting consistently on social media

  • Designing and writing social media posts

  • Researching topics for our blog

  • Assisting with creative content ideas

  • Staying organized

  • Working with the marketing manager to come up with new ideas

  • Communication


Benefits/Work Environment:

 

  • $15/hr pay

  • Flexible in-office/remote hours

  • Holidays off

  • Leave at noon on Fridays

  • Relaxed work environment - business casual - tattoos, piercings etc. welcome

  • Learn about the contracting/drafting/construction/hospitality industry while honing your marketing skillset

  • An ever-improving company culture

  • Christmas lunch! (last year we had an ugly Christmas sweater competition)

  • Hands-on experience in almost every aspect of marketing (Email, SEO, SEM, Social Media, Design, Tradeshow, Content Creation, Photo Editing, and Video Creation)

  • Potential for a future full-time position

 

Marketing Intern Job Responsibilities:

 

  • Assist Marketing Manager with all company Marketing efforts while learning valuable and tangible skills.

  • Collaborate with the Marketing Manager on creative ideas/copy for social media posts

  • Write copy and schedule posts for social media

  • Assist with designing graphics and creating reels for social media posts

  • Help to come up with ways to improve company culture, team events, etc.

  • Communicate effectively and efficiently with colleagues & people (podcasters, publications, vendors) in the hospitality industry via email, phone, social media, and in person

  • Help to keep marketing efforts organized

  • Assist with promotional emails and other marketing collateral

  • Participate in marketing brainstorming sessions

  • Take part in training opportunities that may arise

  • Help grow our social media following/Connect with hospitality leaders on LinkedIn and invite them to our page

  • Assist in analyzing site performance

  • Research topics and keywords we can use as blogs that will help increase our search rankings

  • Research and collect information relevant to blog topics, outreach, etc.

  • Competitive market research

  • Update and keep the email subscribers list organized

  • Collect/curate before, during, and after images of our projects from Procore (our cloud-based construction management software) and add them to labeled folders that can be utilized when creating a new project page on our website

  • Ask questions, learn new things, teach us new things, and have fun


Marketing Intern Qualifications / Skills:

 

  • A desire to learn

  • Understanding of basic marketing principles

  • Basic photography, image, and video editing, and graphic design skills

  • Eye for graphic design - able to design with brand standards in mind

  • Ability to come up with creative, well-written social media copy

  • Creative thinking & problem-solving skills that will help you and Amerail Systems grow

  • Comfortable with multitasking

  • Thrives in a space where you can brainstorm and bounce ideas off one another

  • Strong organizational skills - keep to-do lists, calendars, questions, ideas, etc. organized

  • Ability to research, collect, and compile information for blogs

  • Excellent written and verbal communication skills

  • Understanding of how to best utilize each social media platform

  • Ability to create reels/TikTok videos

  • Knows & stays on top of social media trends & trends in the industry once familiar with it


Education & Requirements:

 

  • Working towards a bachelor’s degree in marketing or… 

  • Able to provide examples of work in marketing such as successful social media, graphic design abilities, writing abilities, organizational habits, and an understanding of what marketing is, its purpose, and how to apply it to our business.

  • A current college junior (or will be a junior in the fall of 2023) (If applicable)

  • Successful completion of introductory courses in marketing (If applicable)

  • Proficient with the use of Google Suite (Docs, Sheets, etc.) & Microsoft Office (Word, Excel, etc.)

  • Experience in graphic design using Canva (or a similar platform) - Ability to design social graphics, banners, etc.


What WOWs us: 

 

  • Good wit and a sense of humor

  • Excited to learn & grow

  • Experience with the use of Adobe Creative Cloud (Photoshop, Indesign, Premiere Rush, etc.) 

  • Experience with Google Analytics using GA4 & Google Ads

  • Experience with or knowledge of how to use social media management tools (Hootsuite)

  • Experience with or knowledge of how to use email marketing software (constant contact)


To Apply:

Please email your resume and a couple of sentences on why you’d like this position and why you’d be an excellent fit to acipalla@amerailsys.com.

 

For example…

Are you excited about the work environment, the experience you’ll gain, both, or something else? Why does this role excite you?

 

Do you have a creative mindset and the ability to design social graphics as well as write copy, are you highly organized, both, or something else? How do you fit into the role described?

Candidates are encouraged to include one or more of the following:

Highly Preferred: Examples of graphic design work you’ve done for school/freelancing

Preferred: Examples of any writing you’ve done 

Preferred: Examples of photography (iPhone photography acceptable)

Preferred: Examples of any projects you’re proud of