Hotel design trends are constantly evolving and navigating these trends as a hotelier can be a lot to keep up with. Staying on top of trends in the industry will allow your hotel to stick out among the competition and keep your guests returning to your hotel!
Here are the top trends that hotels and their guests are looking for in the year of 2024:
Maximalism
Health and Wellness Spaces
Sustainability & Biophilic Design
Hybrid Work Spaces
Customization/Personalization
Technology integrated living
Extended Stay
Maximalist Hotel Design
Maximalist design is a bold aesthetic that embraces excess, characterized by an abundance of elements, colors, patterns, and textures. It emphasizes a more playful and expressive approach to design.
When designing or updating your hotel, maximalism can be incorporated in many different ways. Using bold colors and patterns in lobbies, bars/restaurants and other common areas is a sure way to show your uniqueness. This can be applied to walls, carpets, furniture, and art.
A lot of the time, you will find maximalist design in boutique hotels, but this trend is making its way into mainstream hotel design trends.
Health and Wellness Spaces in Hotels
Recently, it has become a lot more common for people to stay at a hotel just as a getaway or an escape from their everyday life. Interior designers for hotels have noticed this and want to incorporate more ways for guests to relax during their stay.
Hotels have been incorporating amenities like:
Spa facilities
Fitness centers and exercise classes
Healthy dining options
Outdoor spaces
Sleep focused amenities
Mindfulness and relaxation activities
Not only does adding these amenities enhance your brand image among the market of health and wellness tourists, but it also introduces the world of wellness travel to the rest of the hotel market.
Sustainability Design in Hotels
A while back, sustainability was talked about in the hotel industry as “nice to have”. Today, sustainability is one of the most important features for hotels to incorporate for their guests. More and more people have started to make “eco-conscious” travel choices and have not looked back since they made the switch.
Not only does incorporating sustainable design make your hotel more environmentally responsible, but it can also enhance your guest experience.
Here are a few ways to incorporate sustainability into your hotel:
Energy-efficient Lighting
Energy-efficient Windows
Sustainable Building Materials
Recycling/Waste Reduction
Sustainable Transportation
Hybrid Work Spaces in Hotels
Since the pandemic, designing for the hybrid workforce will now be a demand in the hotel industry, not a request. Hotels have been adapting to remote workspaces and flexible schedules, allowing their guests to feel comfortable enough that they can work from the comfort of their own hotel.
Multi-functional spaces in rooms are becoming very common. These rooms can serve as offices, gyms, and/or relaxation areas all at the same time.
Many hotels have started to stray away from an abundance of storage in rooms. Travelers nowadays don’t even unpack their suitcases while away, so using the space for other work-from-home amenities rather than storage will be a trend we see a lot in 2024.
Modular design and convertible furniture are crucial in achieving successful hybrid workspaces. Moving the room around to your liking can make you feel like you are in the office one second, and relaxing on vacation the next.
Customization/Personalization in Hotels
More frequently, guests are now asking hotels to offer a more customized experience while they are enjoying their stay. It is important to make guests feel important so personalizing their stay will increase the chances of them returning. With the help of both an interior designer and the hotel’s staff, you are able to create the stay of any customer's dream.
Custom furniture, handcrafted local decor, and personalized local artwork are all ways to customize your hotel. Interior designers often work closely with their clients to create an environment that reflects their unique tastes and preferences. You want your guests to feel at home as soon as they step through the doors of the hotel.
Guests want to feel seen so giving them an experience they won't forget should be the main goal with every guest. Going above and beyond with customizing your services tailored to each guest will make your hotel stick out.
Here are some ways your hotel can personalize and customize services for your guests:
Acknowledge returning guests by offering discounts and upgrades to thank them for their loyalty
Assign a one-on-one concierge to help with any requests during their stay
Provide special treatment options based on preference
Recommend local attractions or activities based on the preference of the guest
Leave guests personalized notes
Making your guests feel extra special will give you a higher chance of them coming back to your hotel and/or recommending your hotel to future possible guests!
Technology in Hotels
Most hotel guests today now have expectations that their experience at a hotel will be filled with technology and high-tech amenities. Catering these needs to guests can elevate the time they will spend at your hotel, making them feel at home. Smart hotels are becoming increasingly popular and we are sure to see more of them pop up over the next few years.
Some tech features that you might see in a hotel can include but not limited to:
Voice controlled lighting
Virtual check-in/out
Contactless payments
AI powered home assistants
A lot of hotel brands now have their own apps that allow guests to control a large portion of their stay directly from the app. These apps can control personal needs like changing the room temperature, ordering room service, changing the lighting or even closing the blinds!
Tip: It is important to ensure that your technology is user-friendly. Just because a large portion of the demographic is used to tech-based operations, not everyone will be able to use it the same.
Extended Stay Hotel Trends
Extended-stay hotel design has been a trend we have seen pop up just over this past year. It is a cost-effective and convenient alternative to renting traditional apartments or staying at a regular hotel long-term. There are many features in an extended stay hotel that set themselves apart from a traditional stay hotel.
This can typically include:
In-room wifi with high-speed internet access
In-room TVs with streaming services like Netflix, Hulu, YouTube, and more
On-site laundry
Fully stocked kitchens (fridge, microwave, sink, garbage disposal, oven)
Recreational facilities (pool, hot tub, gym)
Since remote/hybrid work has become popular, hoteliers have found that extended-stay hotels offer the perfect blend of productivity and comfort. It allows travelers to set up a temporary office in the spacious extended-stay rooms. They are able to seamlessly balance their work responsibilities with their leisure activities. Extended-stay hotels are also known for being less expensive to build and operate, in comparison to full-service hotels.
Read more about extended-stay hotels here: https://www.amerailsys.com/post/how-to-renovate-for-extended-stay-hotels
Wrapping Up 2024's Hotel Design Trends
In the year 2024, hotel trends will continue to evolve and change as time goes on. Staying on top of the trends will allow your hotel to grow and flourish, making it a place that your guests feel comfortable enough to return to. Hotels are a place where people can escape their real life, so making them feel as comfortable as possible from check-in to check-out should always be your number one goal.
Here at Amerail Systems, we have more than 35 years of experience managing hotel renovations nationwide. We have dedicated our time to understanding the nuances of the hotel industry while providing top-tier renovations.