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- Guide to Hotel CapEx Budgets for 2024
For hotel owners, managing a capital expenditure (CapEx) budget is a critical aspect of ensuring their property remains competitive, appealing, and profitable in the long run. Capital expenditures include investments in the hotel's physical assets, such as: Renovations Repairs Equipment upgrades Expansion projects Well-thought-out CapEx budgets can help improve guest experiences, extend the hotel's life cycle, and ultimately lead to increased RevPAR & ROI. In this month's guide, we will delve into the importance of including hotel renovation and repairs in your CapEx budget for 2024 as well as explore strategies for great budget planning and management. Understanding the Importance of CapEx Budgets 1.1. Capital Expenditures vs. Operational Expenditures Before diving into the specifics of CapEx budgets, it's important to differentiate them from operational expenditures (OpEx). OpEx refers to day-to-day expenses like utilities, wages, and consumables. CapEx deals with long-term investments that generate value over several years. Including renovation and repairs in CapEx budgets allows hotel owners to allocate resources while ensuring the hotel's life and competitiveness. 1.2. The Role of CapEx Budgets in Hotel Sustainability A well-planned CapEx budget should align with a hotel's long-term vision to ensure sustainability in an ever-changing industry. By adding renovations and repair costs to thier budgets, hotel owners can avoid the stress that unexpected costs or renovations can sometimes bring all while improving curb appeal, improving guest satisfaction, and meeting industry standards when fulfilling PIPs. Planning your 2024 CapEx Budget 2.1. Conducting a Property Assessment To kickstart the budget planning process, hotel owners should conduct an analysis of their property. This involves inspecting the physical condition of the building, its systems, and amenities, while identifying areas that will require immediate attention. Consulting with maintenance staff, seeking professional inspections, and gathering guest feedback can provide valuable insights into what renovations and repairs should be included in your hotel CapEx budget for 2024. 2.2. Prioritizing Renovations and Repairs Once the above step is complete, it's important to prioritize renovations and repairs based on urgency, guest impact, and potential ROI. Certain areas, such as guest rooms, bathrooms, common areas, and technology, are often the most important to update due to their direct influence on guest experience and satisfaction. While those areas of a hotel are very important to update, it’s important to budget for any exterior renovations and repairs your hotel may need. For instance, PIPs or Property Improvement Plans often require some exterior work. Whether it be painting or a complete remodel, if you are expecting a PIP, ensure that you allocate funds in your CapEx budget to fulfill it. Remember to always include extra in your budget for unexpected costs during renovations and repairs such as repairing water-damaged EIFS. 2.3. Long-Term Vision and Investment Objectives Hotel owners should remember to align their CapEx budget with their long-term vision and investment objectives. Considerations such as market trends, anticipated guest demands, and competitor analysis should guide decisions on where to allocate resources. Balancing short-term returns with sustainable long-term growth is vital. 2.4. Cost Estimation and Contingency Planning Accurate cost estimation is crucial in developing a realistic CapEx budget. Gathering quotes from contractors, suppliers, and vendors for renovations and repairs will help create a well-informed financial plan. As mentioned above, it’s important to allocate a portion of the budget as a contingency fund to handle unexpected expenses that may arise. Managing your 2024 CapEx Budget 3.1. Establishing a CapEx Reserve Fund Hotel owners should consider establishing a dedicated CapEx reserve fund. This fund acts as a financial safety net, ensuring necessary capital expenditures are met without compromising day-to-day operational requirements. A reserve fund can be funded through regular contributions from the hotel's operating income. 3.2. Adopting a Data-Driven Approach Effective CapEx budget management relies on data-driven decision-making. Utilize historical data on your hotel's maintenance costs and guest feedback to identify areas that require immediate attention and predict future expenses accurately. 3.3. Implementing Preventive Maintenance Measures Preventive maintenance is crucial in maximizing your property's longevity and minimizing unexpected repair costs. By scheduling regular maintenance checks and addressing potential issues proactively, hotel owners can reduce costly emergency repairs in the long run. 3.4. Evaluating ROI and Performance Metrics Hotel owners must continually assess the return on investment (ROI) of their CapEx projects. Tracking performance metrics, such as guest satisfaction scores, online reviews, and revenue growth after renovations, helps determine the success and effectiveness of the budget allocation and can help owners prepare for next year's budget. Conclusion In conclusion, planning and managing CapEx budgets for 2024 are important for hotel owners aiming to achieve sustainability and profitability. Including renovation and repairs in the budget ensures that the hotel remains competitive, appealing, and compliant with industry standards. By prioritizing the right projects, aligning with long-term vision, and adopting data-driven strategies, hotel owners can make informed decisions that lead to improved guest experiences and increased revenues. A well-maintained property not only attracts guests but also strengthens the hotel's brand reputation, fostering loyalty and setting the stage for a prosperous future.
- Guide to Fulfilling Hotel PIPs:
5 Expert Tips Every Hotel Owner and Management Company Should Know At Amerail Systems we understand that properly fulfilling a Property Improvement Plan (PIP) can be a daunting task for hotel owners and hotel management companies. But with the right team, proper planning, a focus on guest satisfaction, and industry trends, we can successfully fulfill your PIP together and create a hotel that meets brand standards while remaining unique and inviting to guests. A Property Improvement Plan (PIP) is a list of updates, renovations, or improvements required to bring a hotel up to specific brand standards. A PIP aims to enhance guest satisfaction, improve the hotel's image, and increase revenue per available room (RevPAR). In this guide, prepared by nationwide hospitality renovation company Amerail Systems, we provide expert insight into what it takes for hotels to fulfill their PIPs successfully. From understanding your PIP to prioritizing upgrades, assembling the right team, and successfully implementing hotel renovations, this guide will help you navigate your next PIP with confidence. Our 5 Tips for a Successful PIP: 1. Understanding the PIP and Prioritizing Upgrades: As stated above, a Property Improvement Plan is a detailed document/list that outlines the renovations and improvements necessary to meet the hotel brand's standards. This list may include upgrades to: Mechanical systems Plumbing Electrical Guest Rooms Corridors Fitness Centers Meeting rooms Common Spaces Technology and more. Upgrades required in a PIP are meant to help increase RevPAR, guest satisfaction, and loyalty. Steps to Understanding the PIP & Prioritizing Upgrades: 1.1 Study the PIP in Detail: Review your PIP carefully so you understand the scope of work, the date it needs to be fulfilled by, and the requirements set by the brand. Identify the non-negotiable aspects, and look for areas that offer some flexibility for customization or are not necessary at the moment. 1.2 Prioritize the Upgrades: Collaborate with your hotel’s management team to prioritize upgrades based on the brand's requirements and your hotel's specific needs. Remember to focus on high-impact areas that directly influence guest experience and revenue generation such as guest rooms, common areas, and fitness centers. 1.3 Negotiate the PIP Timelines: Once you find a hotel PIP contractor who has provided you with a timeline for the renovations, reach out to the brand responsible for creating the PIP to discuss the proposed timelines & due date. When reaching out, negotiate a realistic schedule based on the timeline received that allows you enough time to make any necessary changes and aligns with your hotel's operations and busy season. We suggest getting started ASAP to allow for extra time in case unexpected issues arise such as bad weather, unforeseen water damage, etc. At Amerail Systems we work closely with our clients to create a renovation schedule that works for them and their guests. 1.4 Embrace Personalization with Brand Standards: While adhering to brand standards is crucial, don't be afraid to add personal touches that make your hotel unique. Strive to strike a balance between brand consistency and your hotel's individual identity, while keeping in mind that all changes should be approved by the brand. Our in-house design team will help your hotel stand out by customizing its exterior based on your vision and budget while adhering to brand standards. 2. Assembling an Experienced PIP Services Team: A successful PIP relies heavily on assembling the right PIP services team. Hiring an experienced hospitality renovation company like Amerail Systems with extensive experience will ensure a smoother and more efficient process. 2.1 Partner with a Specialized Hospitality Renovation Company: Why should you choose a company specialized in hospitality renovations to complete your PIP? Working with experts in hospitality renovations will ensure a successful PIP, enhance the guest experience, and improve your hotel's functionality and aesthetics. A company specialized in hospitality renovations and with a proven track record in handling PIPs will have the necessary expertise, knowledge of brand standards, and experience to guide you through the process with ease. At Amerail Systems, we make fulfilling your PIPs easy. Our deep understanding of hotel design and the hospitality industry allows us to provide you with value-engineered, cost-saving solutions. Contact Us today to have your PIP reviewed by our expert team & get started on your renovations. 2.2 Plan and Schedule with Precision: Once you have your team in place, it’s time to start planning and scheduling your PIP. To minimize guest disruptions and maximize efficiency, you should aim to carry out the majority of renovations during your hotel's slow season. If you’re working with Amerail Systems, our project managers will work closely with your hotel’s management to create a renovation schedule that works best for your team and your guests. 2.3 Ensure Guest-Friendly Renovations: Implement guest-friendly strategies by putting up signage around the hotel to inform guests of ongoing renovations, inform your guests via email and/or social media, and train your staff on how to maintain guest satisfaction while undergoing renovations. To minimize disruptions, for interior renovations, we recommend renovating one floor at a time and booking guests on other floors not undergoing renovations. If you’re working with Amerail Systems you’ll receive: Guest-friendly crews who are experienced and trained in hospitality renovations. Expert Project Managers who work with your hotel’s management to create & roll out guest-friendly renovation schedules that ensure the least amount of disturbance to your hotel’s guests. 3. Focusing on Trends and Technology: If your PIP does not include any, incorporating current trends and advanced technology into your renovation can significantly impact guest satisfaction and the hotel's overall performance. 3.1 Technology Upgrades: When prioritizing upgrades, don’t avoid technology. One of the main amenities guests are looking for today is updated tech inside their rooms such as smart TVs & keyless entry. Focus on prioritizing technology upgrades that enhance the guest experience. This may include in-room amenities such as smart room controls, smart TVs, USB ports in furniture, and more. 3.2 Catering to Remote Workers & Bleisure Travelers: You’ve received a PIP and now it's your time to capitalize on the growing remote work & bleisure trend by providing efficient workstations, ergonomic setups, and comfortable workspaces in guest rooms and common areas. This trend can attract work-from-home nomads and bleisure guests seeking a comfortable "home away from home" experience while also providing your regular guests with improved technology and comfort. 3.3 Improving Accessibility: Enhancing accessibility for disabled guests is essential to create an inclusive and welcoming environment. Install or improve ramps, handrails, and other accessible amenities to accommodate guests with mobility challenges. 3.4 Stay Informed on Design Trends: Staying updated on current design trends in the hospitality industry will allow you to have an idea of what to expect in your PIP and give you time to prepare. Incorporating popular design trends into your renovations will help keep your hotel modern and attractive to guests. Want to learn more about hotel design trends? Click Here to subscribe to our Hotel Renovation Newsletter & be the first to know what’s happening in hotel design. 4. Budgeting and Financial Planning: Effective financial planning is critical for successfully fulfilling a PIP. Budgeting accurately and exploring financing options will help manage the financial aspect of the renovations. 4.1 Accurate Budgeting: Obtain detailed quotes from contractors, suppliers, and service providers to create an accurate budget. Factor in all costs, including materials, labor, permits, and potential problems such as undetected water damage, bad weather, etc… Be sure to include your renovation and repair costs in your CapEx Budget. Click Here to subscribe to our Newsletter & be the first to receive our 2023 CapEx Budget & Hotel Renovations Guide when it goes live. 4.2 Setting Aside Contingency Funds: Allocate contingency funds to address unforeseen challenges or changes during the renovation process. This buffer will safeguard you against unexpected expenses. One of the most common unexpected costs during a hotel renovation is water damage to the EIFS. Click here to learn how to prevent, catch, and fix water damage to EIFS. 4.3 Exploring Financing Options: Consider various financing options, such as loans or partnerships, to manage the financial burden of the PIP effectively. 4.4 Focus on ROI: Prioritize investments that will offer a significant return on investment, such as upgrades that directly impact guest satisfaction and revenue generation (guest rooms, fitness centers, common areas, etc.). 5. Communicating with Guests and Staff: Transparent communication with guests and staff is vital while fulfilling a PIP. Keeping everyone informed and well-prepared will contribute to a positive guest experience. 5.1 Guest Communication: Maintain open and honest communication with guests about the ongoing renovations and any potential disruptions. Utilize your hotel's website, social media channels, and email communication to keep guests updated on the progress and benefits of the PIP. It’s also recommended that you print and display signage in common areas and entrances informing guests of the renovations. Canva is a free and easy-to-use platform for creating beautiful and informative signage. Here are some phrases you can use to inform guests of your renovations: “Pardon our dust! We’re building your future stay” “Please pardon our dust. A whole new look is on the way, just for you.” “Pardon our appearance, a new look is on the way for your future stay!” 5.2 Staff Training: Train your staff to handle guest inquiries and concerns about the renovations professionally and empathetically. Be sure to equip them with the necessary information such as the renovation schedule, to address questions and provide reassurance. An extra step to keep guests happy and help your staff navigate any issues that arise during renovations would be to allow staff to offer discounts on rooms to alleviate any guest friction. 5.3 Regular Updates for Staff: Regularly updating your staff about the PIP's status and progress will ensure they are aligned with the hotel's goals and can contribute to creating a positive guest experience throughout the renovation process. Now that you understand how to navigate your PIP, it’s time to contact the renovation team that will help you fulfill it. With Amerail Systems you can fulfill your hotel PIP with confidence and achieve a successful transformation that enhances your hotel's performance and guest experience. Remember, a well-executed PIP not only meets brand requirements but also sets the stage for increased revenue and improved guest satisfaction. We aim for WOW and so should you. Contact us today to get started.
- 5 Tips on Keeping Guests Happy During Hotel Renovations
There are a number of reasons why you might be renovating your hotel. Making sure that it stays open and runs smoothly is a huge part of the renovation process and we are here to help with that. In this month's blog we present 5 tips on running a successful hotel operation during a renovation 1. Keep an Open Line of Communication with all Parties When renovating a hotel, there are tons of people who have major roles in making sure that projects meet deadlines. As a hotel owner, it is important to keep an open line of communication with all of the parties involved in helping with your renovation. Guests are the number one priority when renovating your hotel so make sure they feel at home from the second they walk through the door. You can assure your guests will have a comfortable stay by making it clear that your hotel is currently under renovation. Walk them around the hotel and show them exactly what renovations are taking place; this way they will not be caught off guard if they see the renovations during their stay. Put up signage to show guests where the renovations will be taking place. This way you can show guests what the renovations will look like when they are completed and give them a heads-up about where the renovations are taking place. Communication also needs to stay high between hotel operations staff and the contractor. Keeping these parties up to date when renovating allows the allotted timeline to stay on track as well as expenses that might arise during renovations. A decision that does not get shared to all parties could mess both the timeline and budgets. 2. Choose the Right Contractor Make sure you do your research before hiring a contractor. If you are renovating your hotel, find a contractor specializing in hotels, not just any contractor. Find out what services they offer and see how long they have been in business and go from there. This way, you know they are experienced and will execute your plan the way you envisioned it originally. This will also give you a better chance of minimizing any disturbances your guests might have. If you hire a contractor that has experience in renovating hotels, they have most likely renovated while guests stay there. These experts will give you a seamless renovation, while staying on the timeline schedule. 3. Tackle Disturbances Before They Happen During a renovation, loud noises and air quality management are two things that could potentially disturb guests during their stay. Make sure there is a specific schedule that you follow day to day. Working at normal hours of the day, not too early and not too late will give you a better chance of not disturbing your guests. To make it easy for guests to understand when the quiet time will be, set allotted quiet hours in the morning and night so that guests are not interrupted and have time to plan their day. Smaller things like parking are even important. Having the construction workers park farther away from the hotel to let guests have a closer spot is very helpful. If a guest doesn't like their room for whatever reason due to the construction, make an upgrade for them if possible. You don’t want the renovations to disturb your guests or ruin their experience. 4. Maximize your Amenity Availability When renovating your hotel, the number one priority is keeping your guests happy during their stay. A way to ensure they are having a good time is to keep your amenities open for as much time as possible. If you have an outdoor pool that needs to be renovated, make sure it is completed during the off-season, allowing your guests to not miss out on any of the fun. If you have an indoor pool, create a timeline that will complete the renovations as quickly as possible. Schedule the renovation for your slower season. If one of your bigger amenities is under construction, draw attention to a different one that guests might enjoy. Direct them toward your restaurant, coffee shop, art gallery, or any other amenities you might have. 5. Stay Up to Date on Technology In today’s day and age, technology is all around us. Almost everyone has a smartphone and some form of social media. Use this to your advantage! Many brands have been updating their hotel to be more compatible with technology; releasing apps and robots to help make their job easier & the guests’ experience better. You can use this technology to communicate with your guests at all hours of the day, making sure they are having a nice and relaxing experience. Taking advantage of this technology will allow you to communicate with your guests more efficiently and not use as much staff, especially during night shifts. Sharing the timeline of your renovation process with your social media followers will let them know what is going down and how long the renovations will last. If they have questions about the renovations, they can check social media first to see if their question could be answered there. Social media is great for showing updates to the project as well. Posting stories and going live gives guests a chance to connect with the hotel one on one. Successfully operating a hotel while under renovation IS possible and very much doable, as long as you take the right steps to prepare for it. The experience should overall be positive. Take into account that renovations do take a long time, depending on what you are doing. As long as your guests stay happy during their stay, the renovations shouldn’t be a problem.
- Maximizing Your Hotel Renovation Budget: 5 Cost-Saving Tips and Strategies
Renovating a hotel is a significant investment, and it's important to make the most of your renovation budget. Whether you're updating a few guest rooms or undertaking a full-scale renovation, careful planning, and smart decision-making can help you maximize your resources. Here are five tips to help you make the most of your hotel renovation budget: 1. Set Clear Goals and Prioritize: Before you embark on your hotel renovation project, it's essential to define your goals and prioritize them. Determine what aspects of your hotel need the most attention and allocate your budget accordingly. Focus on areas that will have the greatest impact on guest experience and revenue generation. For example, if your rooms are outdated, investing in their renovation may yield a higher return on investment compared to upgrading other areas. Pro Tip: Coming up with a detailed plan before any renovations begin is very important. Knowing exactly what you will be working on and how much you are spending will allow you to make a realistic budget without overspending. Having all this information laid out before hand will make your life easier. Set Clear Goals: Setting clear goals for your hotel renovation project is essential to maximize your budget. Start by identifying the areas of your hotel that require improvement or updates. Whether it's outdated guest rooms, worn-out common areas, or the need for an enhanced ambiance, having a clear vision will guide your decision-making process. By defining your goals, you can prioritize which aspects of the renovation are most critical and align with your hotel's overall business strategy. Consider factors such as potential return on investment (ROI), guest satisfaction, revenue generation, and market competitiveness. This clarity enables you to focus your resources on the areas that will have the most significant impact on your hotel's success. Prioritize Effectively: Once you have established your renovation goals, it's important to prioritize them accordingly. Assess the importance and urgency of each goal, considering factors such as guest preferences, market trends, and operational needs. By prioritizing, you can allocate your renovation budget more effectively, ensuring that the most essential areas receive the necessary attention and resources. This approach allows you to maximize the impact of your investment and avoid spreading your budget too thin. Prioritization also helps in managing the project timeline and resources efficiently. With a clear plan in place, you can communicate your vision to contractors and suppliers, streamline decision-making processes, and minimize potential delays or budget overruns. By setting clear goals and effectively prioritizing, you can make strategic choices that optimize your renovation budget and lead to a successful transformation of your hotel. Pro Tip: Because rooms, bathrooms and lobbies have the biggest impact on guests and their stays, renovating those first is the most important. After that, go back and finish all of the smaller / less urgent renovations. 2. Conduct a Detailed Cost Analysis To avoid surprises and ensure you stay within your budget, conduct a thorough cost analysis. Break down the costs of materials, labor, permits, and any other expenses associated with your renovation project. Obtain multiple quotes from suppliers and contractors to compare prices and negotiate better deals. Having a clear understanding of the costs involved will enable you to make informed decisions and allocate funds effectively. 3. Explore Cost-Saving Alternatives When renovating your hotel, explore cost-saving alternatives that don't compromise on quality or guest experience. Look for opportunities to repurpose or refurbish existing furniture and fixtures rather than replace everything. Consider refinishing surfaces or reupholstering chairs and sofas instead of purchasing new ones. Additionally, explore different suppliers and contractors to find the best value for your money without sacrificing quality. On the other hand, cross-training your hotel’s staff is a good way to utilize the staff you already have instead of bringing in new faces for new roles. Doing this and learning new skills is a win-win for the employees, gaining extra skills to use in the future. 4. Opt for Durable and Low-Maintenance Materials Choosing the right materials is crucial in maximizing your renovation budget. Opt for durable, long-lasting materials that require minimal maintenance. While they may have a higher upfront cost, they can save you money in the long run by reducing replacement and repair expenses. Consider factors like durability, ease of cleaning, and resistance to wear and tear when selecting materials for flooring, furniture, and fixtures. 5. Plan for Future Upgrades and Technology Integration As you renovate your hotel, keep an eye on future upgrades and technology integration. Incorporate infrastructure and design elements that can accommodate future advancements without requiring major modifications. For example, consider pre-wiring rooms for smart technology, such as automated controls or IoT devices. This proactive approach will save you money on future retrofitting costs and keep your hotel up-to-date with the latest industry trends. Try out Energy Efficient Upgrades Installing energy-efficient materials like lighting, heating, and cooling can save and help with preserving energy. Not only is adopting energy-friendly measures economically beneficial but also benefits your hotel's reputation. Ways to reduce energy costs: - Use of LED lights - Implementing Smart Windows (These are windows that automatically adjust their tint throughout the day. They control how much light is passing through them and can adjust cooling or heating in the room as required) In conclusion, maximizing your hotel renovation budget requires careful planning, cost analysis, and smart decision-making. By setting clear goals, prioritizing areas of focus, exploring cost-saving alternatives, choosing durable materials, and planning for future upgrades, you can achieve a successful renovation while optimizing your resources. Remember, a well-executed renovation not only enhances the guest experience but also contributes to the long-term profitability and competitiveness of your hotel.
- Improving your Hotels Tech, Wellness, & Functionality
In today's fast-paced world, where guests have high expectations for their travel experiences, it is crucial for hotels to keep up with the latest technology, offer wellness amenities, and provide functional spaces that cater to the needs of their guests. We’re exploring how to improve hotel tech, wellness, & functionality through the various companies helping to achieve these goals. Hotels around the world have already begun to take steps to improve their technology, wellness, and functionality offerings. Many hotels are incorporating tech such as keyless entry, ai, and mobile apps that allow guests to control room temperature and lighting, order room service, and access local recommendations. Wellness amenities are also trending, with hotels increasing the size of their fitness rooms as well as adding yoga studios and spa services. Additionally, hotels are redesigning their common areas to provide more functionality for guests to work and relax. From integrating smart technology in hotel rooms to offering unique wellness experiences & creating more functional spaces, hotels have several options to enhance their guest experiences. With the help of innovative companies, hotels can create unforgettable experiences that meet the demands of todays travelers. How to improve hotel tech, wellness, & functionality: LifeSpan Fitness - Fitness Equipment & Exercise Desks: How LifeSpan Fitness Can Improve Wellness, Functionality, & Tech in Hotels: LifeSpan Fitness specializes in providing fitness equipment and wellness solutions to both consumers and businesses. By working with LifeSpan Fitness, hotels can not only improve their wellness offerings but also improve their tech & functionality all while enhancing the guest experience. In-Room Fitness Equipment: Guests today are prioritizing their health, and having the option to exercise in the privacy of their own room can be a huge perk. Lifespan Fitness offers a range of in-room fitness equipment, including treadmills, ellipticals, and exercise bikes. Because the equipment is compact and easy to use they make a great addition to any hotel room. Multi-Functional Fitness Equipment: Lifespan Fitness can also help hotels improve their functionality by providing multi-functional fitness equipment. For example, they offer a treadmill desk that would allow guests to work while walking. Recent trends in hotel design have shown that brands are opting for expanded gyms in place of computer rooms & working areas. With exercise desks from LifeSpan Fitness, hotels can expand their wellness spaces without sacrificing places for guests to work. They also offer fitness equipment that can be used in a variety of spaces, including outdoor areas and common areas making your hotel even more functional. Digital Solutions: Finally, Lifespan Fitness can help hotels improve their technology by providing digital solutions for fitness tracking and wellness. Their app launching in July of 2023 will allow users to track their workouts & progress while also providing personalized workout plans and nutrition advice. By utilizing the brand and it’s upcoming app, hotels can enhance their guests' experiences and create a more engaging and interactive environment. Ori Living - Modular Rooms/Furniture: How Ori Living Can Improve Wellness, Functionality, & Tech in Hotels: Ori Living provides beautiful modular room/furniture solutions that can significantly improve the functionality of hotel rooms. Hotels often face the challenge of maximizing the use of available space in rooms while providing their guests with comfortable and convenient spaces. Ori Living's modular solutions can help hotels overcome this challenge by creating multi-functional spaces that can be easily reconfigured based on guest needs. This is especially useful for long-term stay hotels where guests will have more need for livable, workable, and relaxing spaces. Modular Furniture = Functionality: Maximizing the use of available hotel room space can be accomplished with Ori Livings modular rooms which can be easily reconfigured based on hotel guest needs. For example, Ori’s modular bed can be easily transformed into a desk/table during the day, allowing guests to use the same space for sleeping and working. Ori also offers expandable closets that are disguised as entertainment centers or kitchenettes and are able to swiftly open when a guest is in need. These modular spaces offered by Ori can allow hotels to truly maximize the available space in rooms to include areas for working, living, eating, and sleeping. Additionally, their modular furniture is easy to clean and maintain, ensuring that hotels can keep their spaces looking and feeling fresh for their guests. Wellness Spaces: Because of Ori Livings room changing capabilities, hotel guests could easily open their room up to a space where they can do yoga, pilates, and any other workouts they please. Tech Elements: Ori Living's solutions can help hotels improve their technology by providing guests with the ability to customize their rooms beyond lighting and temperature. These fully customizable rooms could also include smart tvs & speakers to create an even more modern and personalized experience for the guest. Robots - Exercise, Service, Chat: How Robots Can Improve Wellness, Functionality, & Tech in Hotels: Robots are one of the fastest-growing trends in the hotel industry because of their ability to improve technology, wellness, and functionality for guests and workers. Robots in hotels are designed to provide a wide range of services to guests, and aid front desk associates & housekeeping. With staffing shortages affecting the hospitality industry, adding robot butlers can help hotels improve efficiency & guest satisfaction. These machines are capable of quickly completing tasks requested by guests, such as requests for extra amenities, so that front desk associates, housekeeping, & etc. can continue their work making the hotel as welcoming, and efficient as possible. Not only does this reduce the strain on limited hotel staff but it also improves your guest's stay & may convince them to return again. Exercise Robots: Want to offer your guests a unique wellness experience without hiring extra staff? One way robots are helping hotels increase their wellness offerings is through the use of exercise robots. For example, the Zora robot from Zorabots can be used in hotels to lead exercise classes such as yoga, pilates, and aerobics for guests. Robot Butlers: In addition to the wellness offerings that robots like Zora can bring, robots are also being used to increase functionality in hotels. Bots like the LG CLOi ServeBot & the Savioke/Relay Robotics-created robotic butlers can be used to clean and deliver room service items directly to guests. Because of their ability to easily transport amenities to guests, these robots can help to improve efficiency and reduce the workload on hotel staff. Other robots & ai chatbots such as the Zora robot can help in reducing the workload on staff and improving the guest experience by helping guests who are from out of town find places to visit and dine at. Chat Bots: One way that robots are helping hotels increase technology aside from the fact that they are technology is through the use of chatbots. Chatbots are becoming increasingly popular and can be integrated into hotel websites and social media channels to provide guests with 24/7 customer service making that hotel even more competitive. These chatbots can help hotel staff and guests by answering common questions, making reservations, and providing recommendations. Conclusion: In conclusion, hotels should focus on continuously improving their offerings to meet the demands of today's guests. The incorporation of technology, wellness amenities, and functional spaces will not only improve efficiency but will also create memorable experiences that will keep travelers coming back to your hotel. Companies like LifeSpan Fitness offer fitness equipment and wellness solutions that enhance guest experiences and improve the functionality of hotels. Ori Living provides modular furniture solutions that create multi-functional spaces that maximize room usage, making them comfortable and convenient for guests. Robots are fast becoming popular in the hotel industry and can improve technology, wellness, and functionality while reducing staffing challenges. Integrating these innovative solutions can improve guest satisfaction, leading to increased loyalty and business for hotels.
- 5 Ways ChatGPT Can Benefit Hotels & their Guests
One main goal in hospitality is to ensure the highest guest satisfaction possible. To achieve this goal, hotels are constantly searching for ways to decrease friction and make serving hotel guests more efficient. A new way to achieve this goal (and many others) has emerged in the form of ChatGPT and AI. From 24/7 availability to improved efficiency & guest satisfaction, tools like ChatGPT can help improve the guest experience and streamline hotel operations. In this month's blog, we’re exploring the ways ChatGPT can help hotels provide a better experience for their guests and improve their overall operations. So, whether you're a hotel owner or manager looking for ways to make guest stays seamless and enjoyable, read on to learn how ChatGPT can make a difference. Here are 5 ways hotels can benefit from ChatGPT: 1. 24/7 Availability: AI chatbots can provide round-the-clock customer service. This can be particularly useful for guests from different time zones or those who need assistance outside of regular business hours. Hotels can become more efficient by integrating ChatGPT or other chatbots to allow guests to make requests and modify their reservations through the hotel's website, mobile app, or even by text at any time. How it would work: Once the guest requests to modify their reservation, the chatbot can guide them through the steps to fulfill their changes. This AI tech could also provide real-time information on availability and pricing and even encourage the guests to upgrade their stay. If the request requires additional approval or attention from a human, the chatbot could be forwarded to an agent who can provide further assistance. Once a human agent has processed and confirmed the request, the chatbot can send a confirmation message to the guest and update the reservation details accordingly. 2. Cost-Effective: AI chatbots are a cost-effective alternative to human customer service representatives, allowing hotels to save money on staffing costs. They can handle a large volume of inquiries and requests simultaneously, freeing up human staff to focus on other important tasks. How it would work: by implementing an AI chatbot like ChatGPT, the hotel can handle a large volume of inquiries and requests simultaneously without having to hire additional staff. ChatGPT can be available 24/7 to respond to customer inquiries, provide quick and accurate answers to frequently asked questions, and resolve simple issues. This can help reduce hotel staff workload, freeing them up to focus on other tasks that require more complex problem-solving or personalized attention. 3. Improved Efficiency/Guest Satisfaction: Chatbots can provide round-the-clock assistance and immediate responses to guest inquiries, which can lead to faster problem resolution and less stress on hotel staff. This improves the overall efficiency of the hotel and increases guest satisfaction by reducing wait times and guest friction. How it would work: Guests would take to the AI-integrated software provided by the hotel to ask for items and information that they’re in need of and the chatbot would then respond with answers, suggestions, wait time for items, and in some instances could even communicate with robot butlers in the hotel that would deliver amenities right to the guest room. Much like utilizing chatbots to modify reservations, a human agent might still be required to fill requests such as delivering extra towels, toiletries, etc. unless a hotel is equipped with robot butlers. Allowing guests to make requests for items such as these through a chatbot can save front desk agents and other hotel staff valuable time and stress. Instead of having to collect and respond to requests, the employee can focus on those waiting to make reservations and/or check-in. Once they have a moment or if they have someone on staff able to run items to a room they can review requests made by guests and fulfill them. In the meantime, the chatbot can provide guests who are requesting items with an estimated wait time and answer any questions about the hotel, it’s amenities or even give suggestions for things to do and places to eat nearby. 4. Personalized Service: AI chatbots can be programmed to recognize and remember guest preferences, allowing them to provide personalized service to guests. This can include everything from room preferences to dining recommendations and local attraction suggestions. How it would work: Let’s say a guest is staying at your hotel and has a few questions about the hotel's amenities and services. They would send a message to the hotel's chatbot integration, and it would respond with quick and accurate answers to his questions. However, chatbots like ChatGPT can also use things like advanced natural language processing and machine learning algorithms to review a guest's previous interactions, as well as their booking history, preferences, and interests. Based on the information collected, the chatbot could then offer personalized recommendations tailored to the guest's individual preferences. For example, if a guest typically requests extra towels, pillows, etc. the chatbot could include this fact in a reservation ensuring that those extras are in the room before the guest checks in. These personalization's could even extend into suggesting nearby restaurants that serve a guest's favorite meal or recommend activities that align with their interests. It might also offer personalized promotions or discounts based on the loyalty status or previous bookings of a guest. By providing personalized recommendations and suggestions, ChatGPT and other chatbots can enhance a guest's overall experience and make them feel more valued as a guest. This can lead to increased loyalty, positive reviews, and higher revenue for the hotel. 5. Language Support: AI chatbots can be programmed to support multiple languages, allowing hotels to serve guests from all over the world. This can be particularly helpful for hotels located in popular tourist destinations. How it would work: To overcome language barriers when checking in and catering to guests, hotels can implement a chatbot like ChatGPT with multilingual capabilities that can translate messages from one language to another, enabling guests and staff to communicate with each other more effectively. For example, if a hotel guest who speaks Spanish needs assistance, they could send a message to the chatbot in Spanish, and it could then translate the message into a language the hotel staff would understand. Similarly, if a staff member who speaks English needs to communicate with a guest who speaks French, chatbots with multilingual capabilities can translate messages between the two languages in real time. By providing language assistance, ChatGPT can help improve the overall guest experience, as well as enhance the hotel staff's ability to communicate effectively with guests who speak different languages. This can lead to increased guest satisfaction, positive reviews, and higher revenue for the hotel. In conclusion, the integration of ChatGPT and other AI chatbots in hotels can greatly benefit both the hotels and their guests. From providing instant assistance to personalized recommendations, and from fulfilling housekeeping requests to reservation management, AI chatbots can enhance the guest experience, improve efficiency, and save costs for hotels. As technology keeps advancing, we can look forward to exciting and innovative ways AI can revolutionize the hospitality industry. Whether we're hotel owners or guests, ChatGPT and AI can bring us a more seamless, convenient, and enjoyable experience.
- 5 Ways Design-Build can Improve your Hotel Renovation
Renovating a hotel can be a complex and time-consuming process. From developing a renovation plan to executing the project and managing costs, there are many factors to consider. When it comes to choosing the right method to complete a hotel renovation, design-build is often the preferred choice. Design-build is a construction method that offers a streamlined approach to hotel renovations & PIP fulfillment where one party (contractor) is responsible for both the design and construction of a project. To achieve the best hotel renovation results, hotel owners & operators should choose a renovation method that's more efficient, cost-effective, and collaborative. In this blog post, we'll explore 5 benefits of using the design-build method for hotel renovations/PIP fulfillment to hotel owners and operators. 1. Streamlined Communication and Collaboration Design-build allows for a more streamlined and efficient renovation process by eliminating the need for multiple parties to coordinate with each other. The team works together from the project's conception to its completion, resulting in more effective communication and collaboration between stakeholders. Design-build can help to prevent costly change orders and delays in the construction process One of the key advantages of the design-build method for hotel renovations is its ability to streamline communication and collaboration throughout the project. With the traditional design-bid-build approach, the hotel owner typically hires an architect to design the renovation, then selects a contractor to bid on the project based on the plans. This process can result in communication breakdowns between the various parties, which can lead to errors, delays, and increased costs. With design-build, the hotel owner works with a single team (like Amerail Systems) throughout the entire project. Because the design & construction teams continuously work together any friction that could take place when multiple parties have to coordinate with each other is eliminated. This allows better communication and collaboration between stakeholders, resulting in a more efficient renovation process. Contact us today for a design-build hotel renovation. Because the design-build team is always working together, they can identify potential design and construction issues early on, preventing costly change orders and delays in the construction process. Additionally, because the team is working together towards a common goal, they are more likely to be aligned in their vision and approach, resulting in fewer misunderstandings and a smoother renovation process. By working with a single hotel renovation company such as Amerail Systems, hotel owners can benefit from better communication and a more collaborative team approach that minimizes errors, reduce delays, and ensures a successful renovation or PIP fulfillment. 2. Cost Savings Design-build can help identify and address potential issues early on, which can help to avoid costly design changes or construction delays. The design-build team can use vale-engineering to find cost-effective solutions that meet the hotel owner's objectives and fulfill the PIP while staying within their budget. Another significant advantage of the design-build method for hotel renovations is the potential cost savings for the hotel owner/operator. By working together, the design and construction teams can identify and resolve issues before construction begins, which can help to minimize construction delays and prevent change orders and rework. With value engineering, a design-build team can recommend design alternatives that meet the hotel owner's objectives and specifications but at a lower cost. An experienced design-build contractor such as Amerail Systems can often leverage its experience in value engineering to find those cost-effective design solutions. For example, these measures can include using more affordable materials or simplifying design elements. This approach is especially beneficial when working on hotel renovation projects with limited budgets or tight deadlines. Here’s an example of how the Design-Build method used by Amerail Systems helped this hotel owner improve their quality while saving on costs: “From start to finish, Amerail was by our side, helping guide us with their experience. With their extensive experience, they were able to provide great cost-saving ideas without sacrificing quality, in fact, they enhanced our quality with the recommendations due to the fact they knew what would and wouldn't work.” William Irick Hampton Inn, Santee, SC By working together throughout the project, the design-build team can identify potential cost-saving opportunities, avoid costly design changes, and reduce construction delays, which can help to deliver a high-quality renovation within the specified budget. 3. Faster Project Delivery Design-build speeds up project delivery by overlapping the design and construction phases, allowing for the renovation to be completed in less time. Better communication and coordination among the project team members can help to avoid delays and keep the hotel renovation on schedule. Faster completion of a hotel renovation can increase revenue, and improve guest experiences. One of the most significant benefits of using the design-build method for hotel renovations is faster project completion. Here’s why: Ability to overlap the design and construction phases Improved communication and coordination Overlapping Design & Construction Phases: Unlike design-build, traditional design-bid-build approaches require a completed design before construction starts, leading to long project timelines due to lengthy bidding and contracting processes that can take several months. If you’re looking for faster project completion, the design-build method is the way to go. Because design and construction teams work together continuously in the design-build method, the design and construction phases can overlap. As a result, construction can begin before the design is fully complete, as long as the necessary components are in place. For example, instead of having to wait for a design to be finalized, demolition/removal of existing hotel features could begin. Once the design is complete the team can continue on with the renovation preventing delays. This can also be beneficial in a situation where before a design is finalized, the team comes across an issue with the building that needs to be addressed in the design. Because you chose the design-build method, your team can find and fix the problem without causing major delays. Improved communication and coordination: The design-build method also provides better communication and coordination between the project team members which can aid in quicker project completion. Because the team works closely together throughout the entire project, they can collaborate more effectively and address issues faster. This can help to avoid delays and keep the project on schedule. Overall, the design-build method's ability to overlap the design and construction phases and facilitate better communication and coordination among the project team members can lead to faster project delivery. This can enable a quicker hotel renovation which can lead to improved guest experiences and increased revenue. 4. Higher Quality/Quality Control The design-build method provides high-quality control and oversight throughout the project. Communication is clear and accountability is maintained since the same team is responsible for both design and construction. The team pays close attention to every aspect of the project and conducts regular site visits and quality checks. The team incorporates standards into the design from the outset, preventing delays and issues during the construction phase. Collaboration between the design and construction teams helps to ensure that the design is executed correctly, and any issues are identified and addressed early on. The design-build method promotes accountability and responsibility, resulting in higher-quality work. The design-build approach can improve the quality of a renovation by having a single team responsible for both the design and construction, resulting in more accountability and ownership over the entire project. This collaboration aids in the early identification and resolution of any issues that may arise and ensures that all work is completed to the highest standards. The design-build team pays close attention to every aspect of the project, conducting regular site visits and quality checks to ensure high-quality results. They also work closely with the hotel owner and management to incorporate their specific needs and preferences into the design from the beginning to prevent any delays or issues. Overall, the design-build method provides superior quality control and a higher quality of work than other construction methods because of its unified approach creating a sense of shared responsibility for the success of the project. 5. Experience with Brand Standards Meeting brand standards is crucial for hotel renovations Experienced design-build teams can ensure the property is brought up to required standards and meets the brand's expectations while staying within budget and on schedule Experienced teams are familiar with specific challenges and considerations of different brands and properties Knowledge of the latest trends and best practices in hotel design and construction can help create a property that sets itself apart from the competition Designing and renovating a hotel to meet brand standards is crucial, as hotel brands have specific requirements and design guidelines that must be followed to maintain their identity and reputation. Working with an experienced design-build team that has knowledge of various hotel brands and their PIP (property improvement plan) requirements can ensure the property is brought up to the required standards while staying within budget and on schedule. Experienced design-build teams will also be familiar with the specific challenges and considerations that come with different brands and properties. This can help to ensure that the renovation project is tailored to the specific needs and expectations of the brand and its target market to create a property that exceeds guest expectations. In addition, experienced design-build teams will be up-to-date with the latest trends and best practices in hotel design and construction. This knowledge can be invaluable in helping to create a property that not only meets brand standards but also sets itself apart from the competition in terms of design, guest experience, and functionality. Overall, having a design-build team with experience working with different hotel brands and their specific PIP requirements can be a significant advantage in ensuring that the property meets the necessary standards and exceeds guest expectations. Conclusion Renovating a hotel can be a daunting task, and choosing the right method for renovation is critical. Design-build has emerged as the preferred choice due to its streamlined approach to hotel renovations, and the other many benefits of this method. Design-Build ultimately keeps a hotel renovation on schedule, minimizes change orders, and keeps the renovation within budget. Design-build helps to minimize errors, reduce delays, and ensure a successful renovation project. This method can help hotel owners save costs, provide a more efficient approach to the renovation process, and deliver a high-quality renovation within the specified budget. Ultimately, the design-build approach can make the renovation process smoother, more efficient, and lead to more satisfied hotel guests. “From design to permitting to final construction their attention to detail was phenomenal. Once on-site, there were some issues picked up on by their construction foreman...He also saw that an existing steel beam that was hidden from view in our parking lot could be seen from across the street. He called in and the adjustments were made to raise the EIFS by a few inches. Another success! That was above and beyond in my book. He thought about more than just what was on paper. It seemed that Amerail was always a step ahead of us as far as assuring that our guests were inconvenienced as little as possible. On-time and on budget. What more can you want?” Rick L. Alcorn Comfort Inn | Blacksburg, VA
- 5 Ways Hotels can Stay Competitive in 2023
Looking for ways to keep your hotel competitive in 2023? We’ve got you covered. In our latest guide, we’re sharing 5 ways for hotels to stay competitive and attract guests in 2023. These 5 tips include steps hotels can take to improve their guest's stay by increasing comfort levels & decreasing guest friction. While accomplishing every tip below in a short period of time may not be possible, working towards these goals over time will help your hotel in the long run. Some of the tips mentioned in this guide may even be included in your next PIP. 5 Ways to Attract Guests in 2023: Increased Technology Social Media Unique Spaces Pets Welcome Price Matches Quality/Value of Stay Let’s dive in… Increased Technology in Hotel Rooms & Common Areas When looking at the fastest-growing trends in the hospitality industry it’s clear that increasing technology is the front-runner. Most hotels have embraced many of the technology trends in hospitality. For example, many Hilton & Marriott properties offer smart door locks & contactless check-in/check-out through their apps. If hotels want to stay competitive in 2023 and in the future, investing in technology is a must. Here are a few ways hotels can invest in technology that will improve their guest's experience and help them stand out. Smart Rooms Allow guests to customize their experience in your hotel by giving them control over their room's lighting, heating and cooling, blinds, room service, and entertainment all through their phones. Contactless Check-In & Out As mentioned before, many Marriott and Hilton hotels allow their guests to check in and out through their apps. Including smart locks in this mix also ensures that guests can check-in, access their room, and check out all through their phones. This step in improving technology makes it simpler for guests to get to their rooms and relax. Furniture with USB Ports A simple step hotels could take to improve on their technology is using furniture with USB ports in their common areas to make it easy for guests to charge their devices. This step will also attract bleisure travelers who are looking for a spot to work while staying at your property. Robot Concierge While some hotels already include ways for guests to request amenities and room service through their phones, in the near future we may see a robot delivering our extra towels instead of a staff member. Could robot concierges be the future of guest service? By using them, your front desk team saves time that they can use to focus on other more pressing matters. They’re also a fun and unique way to stand out among the competition and could motivate your guests to create some user-generated content for your social media pages. VR Allow your guests to experience what a stay in your hotel is like before they book with the use of VR (Virtual Reality). VR experiences don’t have to end on the booking site, incorporating VR into your guest's stay could add a new layer of entertainment and allow them to experience attractions, games, or sites near your property. Hotel Apps One of the main goals of increasing and improving technology in hotels is to reduce guest friction. The easier it is for guests to navigate their stay, the more attractive your hotel will be to them. Allowing guests to personalize their experience by giving them the tools to customize their rooms, and have their preferences always available to hotel staff can make their stay as seamless and comfortable as possible. An app can also give guests the ability to easily communicate with hotel staff when they’re in need of something. Social Media for Hotels Social media marketing for hotels is a free and simple way to improve your property's visibility online, attract more guests to your hotel, and increase direct bookings. To stay competitive, hotels should invest in social media and share beautiful photos of their property, attractions, and scenery around them. Here are some of the best ways hotels can utilize their social media platforms: Find more at https://www.amerailsys.com/post/ultimate-hotel-social-media-guide Facebook: Promoting Events (Holiday Brunches, Dinners, etc.) Promoting Specials (Cocktail Hour) Receiving & Responding to Reviews Promoting Services (Amenities Special to your Hotel - Spa, Pool, Firepit, bar, Etc.) Promoting your Website/Booking Site Answering Guest Questions Paid Ads (Not necessary but ads have the ability for you to include a “book now” button) Instagram: Make the most of Reels, stories, and live videos Example: Do a walk-through tour of your property starting from when you enter under the Porte Cochere and into the lobby. Participate in trends that fit within your brands guidelines. Trends will help your chances of going viral and reaching a much larger audience. Inspire guests to stay with you and stand out by using high-quality and aesthetically pleasing images and videos. Use and promote a hashtag just for your hotel - promote this everywhere, even inside the hotel itself - when guests use your hashtag on a post about your hotel they are creating content for you - this is called "curated content". Use relative hashtags on each post for a higher chance of appearing on the discovery page or on your audience's following feed. Come up with a theme, guidelines & posting schedule to make posting to social media easier for you. The first thing someone notices on Instagram is an image and then the caption. Make sure your images will get your audience to stay long enough to see your caption & make sure your caption is captivating enough to get them to read further and/or take action. Share local events, destinations, restaurants, etc. on your page and promote your hotel's proximity to them. Destination content/inspiration Wedding and event content/inspiration Reels/TikTok: Videos promoting different hotel rooms Sharing high quality videos of your common areas, amenities, pool, gym, etc. Videos promoting different hotel rooms. Promote any deals/events happening at your hotel or nearby. Promote any attractions nearby while promoting your hotel. Pinterest: Share high-quality images of destinations around your hotel that are included on your website to gain traffic. Share images from events you’ve held such as weddings, birthday parties, etc. Include content-related keywords & buzzwords such as "wedding" "events" “inspo” “inspiration” and “aesthetic” to appear in searches made by your audience. Unique Designs in Hotel Lobbies & Common Areas Travelers are craving unique experiences and hotels have the opportunity to provide them with memorable stays by incorporating local culture and originality into their designs. Below are some ways you can provide your guests with a unique experience. Showcase local art and hand-crafted items in your lobby - this promotes artists while also supporting your local economy. Include a WOW factor in your design for guests to photograph and remember you by - this could be a unique light fixture or beautiful mural. Take local colors, patterns, materials, and textures into consideration when re-designing your hotel. Add furniture and decor to your lobby that’s inviting and stands out. Utilize your common areas and create separate spaces for bleisure travelers to work & relax comfortably. Pet Friendly Hotels According to skift.com, nearly 20% of Americans adopted a pet during the pandemic. Many millennials are now opting for pet ownership before and sometimes even in place of starting families. Much like traditional parents, pet parents want and many times need to bring their fur babies with them when they travel. This “pet boom” has prompted many hotel brands to begin rethinking their no pets policies. According to morningbrew.com, a survey conducted by Hilton showed that 55% of respondents who were pet owners take their pets on trips. Travelers are looking for places to stay that accommodate their four-legged family members and hotels that provide those accommodations will remain competitive in 2023. Hotels that already allow pets have also been stepping it up by providing treats, water, beds, and designated spaces for pets to use the restroom making their property even more appealing to travelers. While in the past, bringing fido along seemed like an almost impossible task, pet-friendly hotels seem to be increasing and may become a new normal in travel. Staying ahead of this trend could keep you ahead of the competition. Steps you Can Take to Make your Hotel Pet Friendly Make a plan on how you’ll introduce this accommodation. Will there be cleaning fees? Will you invest in pet beds/treats/etc? Can you prevent messes? Will you have all rooms be pet friendly or just some? Weigh the costs/benefits over time. Are there hotels in your comp set that allow pets? Will you be the first? Present the plan and check with your ownership, management, etc. to see if your hotel could begin offering this accommodation. Then invest in things like treats, water bowls, and beds to keep in your common areas and or guest rooms. If you’re a hotel brand that wants to introduce this new pet-friendly policy, consider reaching out to companies like Chewy to see if they’d be willing to partner with you. This could save you money when purchasing supplies for the rooms and also provide both of you with a marketing opportunity. Price Matches Quality of Hotel Service/Stay Travelers today are willing to spend their money on hotel stays but there’s a catch. While people want to get out and travel they also want to get the most value out of their stays and experiences. When choosing a hotel, travelers will often base their decisions on which property provides the most amenities, experiences, etc. for the best price. For instance, if a traveler needs a place to stay and they’re comparing two hotels that are priced the same or relatively close to the same amount, they will choose whichever property offers them the better experience. Things like vegan/vegetarian options at a complimentary breakfast or even spaces for them to work comfortably may be the difference between them choosing one hotel over the other even if the prices are only slightly different. It’s no secret that for hotels to stay competitive, they must look at what the competition around them is charging guests. But another thing to take into consideration is how your hotel can provide travelers with a valuable experience while also keeping your prices competitive. Guests will typically be willing to pay a little more if they believe to be receiving an extra benefit from their stay. Make sure to highlight your hotel's benefits on sites where people can book. Keywords to use (if applicable) are: Complimentary Breakfast Vegan/Vegetarian Breakfast Options Smart Room Technology - Customize your room's temp, lighting, TV streaming, & more from your phone. Keyless/Contactless Check-In/Out with App 24 Hour Market 24 Hour Complimentary Coffee, Tea, Water, & Hot Chocolate Bar Bleisure Work Spaces Semi-Private Work Spaces Plenty of Outlets in Common Areas USB Ports in Furniture (Charge your Devices Anywhere) Pet Friendly Treats for your Pets at Front Desk Designated Pet Spaces Water Bowls for your Pets in Common Areas Spa on Site 24 Hour Gym with (Add what’s applicable): Yoga/Pilates Section, Peloton, Weights, Bluetooth Speakers, Complimentary Headphones if Needed Indoor Pool & Hot Tub Sauna Local Art & Murals Infinity Pool
- What type of hotel are you based on your Zodiac Sign?
Looking for accommodation inspiration? Scroll to discover what hotel is best for you based on your astrology sign. Aries (March 21 - April 19) Independent Hotel As the first zodiac sign, Aries are naturally bold and ambitious. Independent hotels represent the competitive and bold spirit of Aries. Taurus (April 20 - May 20) Spa Hotel As earth signs, Taurus's thrive in relaxing & serene environments. Spa Hotels allow Taurus signs to be in natural their element surrounded by soothing ambiance. Gemini (May 21 - June 20) Pop-Up Hotel Gemini's are known for their spontaneous and playful nature. What could be more spontaneous then staying in a hotel that's there one day and gone the next? Pop-up hotels are great for those under the Gemini sign. Cancer (June 21 - July 22) Branded Hotel Cancer signs are notably very intuitive and value reliability. Branded hotels always deliver a comfortable and welcoming experience. Cancer signs can depend on these hotels to always be consistent. Leo (July 23 - August 22) Luxury Hotel The celebrity of the zodiac, Leo's are passionate and dramatic in the best way. Luxury hotels provide Leo's with a space to embrace their traits and be the star of the show. Virgo (August 23 - September 22) Golf Resort Virgos are perfectionists at heart and value improving their skills. As a Virgo, embrace your traits by practicing your golf skills, closing business deals, and more at a beautiful golf resort. Libra (September 23 - October 22) Extended-Stay Hotel One word to describe Libra? Balance. Extended-Stay hotels can provide Libras with a balance between the comforts of home and the excitement of being in a new location. Scorpio (October 23 - November 21) Tree House Hotel While being dynamic & mysterious, Scorpios are often also fearless. Tree House Hotels offer Scorpios an escape from the world and allow them to embrace their mysterious nature. Sagittarius (Nov. 22 - December 21) Hostel Adventure awaits for Sagittarius! This sign loves to learn more and see as much of the world as possible. Hostels offer this sign the opportunity to hop from one country to the next while learning from others and saving some money. Capricorn (December 22 - January 19) Business Hotel Capricorns are represented by the sea-goat. Much like their symbol, these signs want to climb mountains with perseverance and dedication. Business hotels allow Capricorns to climb mountains and ladders. Aquarius (January 20 - February 18) Eco Hotel The revolutionary sign of the zodiac, Aquarius's are unapologetically progressive and humanitarian. Because they want to make the world a better place, Eco hotels represent this sign the best. Pisces (February 19 - March 20) Bed & Breakfast The most sensitive and empathetic of the zodiac signs, Pisces carry the knowledge of all other signs. What better place to receive empathy and comfort than at a cozy Bed & Breakfast? Want to learn more about how Amerail Systems can provide your hotel with a beautiful renovation and PIP fulfillment? Click here.
- Hotel Design Trends 2023
What hotel guests want in 2023: Increased/improved technology High prices should equal high value (either in design or service) Staff to be treated well and taken care of Sustainability Unique experiences Local culture Amenities that promote wellness Easy stays - contactless check-in and keyless entry Trendy and aesthetic design If we had to describe hotel design in 2023 in 3 words we’d say: Guest Knows Best This year hotel designers everywhere really listened to the wants and needs of travelers and made sure that their hotel designs reflected them. Extended Stay Hotel Design Extended stay hotels are becoming one of the fastest-growing trends in the hospitality industry. Most hotel brands include at least one in their portfolio and nearly 35% of new builds are extended stay hotels. In 2022 we saw hotel brands jumping on the opportunity to attract the bleisure traveler, the traveling nurse, and the extended vacationer by adding new extended stay hotels to their portfolios. For example, Choice Hotels International, Inc. released its newest mid-scale extended stay brand, Everhome Suites while Wyndham rolled out its plan for Echo Suites which we’ll see in 2023. Both hotels offer guests the opportunity to easily maintain their daily routines while being away from home. Why is extended stay growing? With so many travelers now having the flexibility of remote work, people can and want to stay in hotels longer. According to the American Express 2022 Global Travel Trends Report, 55% of American travelers were more willing to go on longer trips in 2022. This is mainly because people now have the ability to work from anywhere. Extended stay is one of the biggest trends we’ll see moving into 2023 and on from there because they hold enormous potential for the current and future environment. Guests are staying longer, traveling nurses want affordable and easy places to stay, and bleisure travelers aren’t going anywhere. Hotels should listen to what travelers want & take advantage of this demand by improving upon the past models of extended stay hotels. Hotel designs that reflect this trend: Blackout curtains In-room laundry machines Partitions separating sleeping areas from working/living areas In-room kitchens Improved technology Guest-controlled lighting/temperature/TV/sound Functional Hotel Design & Better Utilization of Space Another key trend we’ll see in hotel design for 2023 is the functionality and usability of space. Hotel design goals moving forward will be to make use of spaces and have an adaptable purpose for those spaces. With so many travelers working remotely, it’s important to take their needs into consideration. Including semi-private areas for sleeping and working by adding partitions is one way that hotel design is adapting to the new traveler. Hotel designs that reflect this trend: Lots of storage in rooms (especially in extended stay hotels) Shelving on the walls Moveable designs/layouts Partitions in rooms and lobbies to create a sense of space Increase in the number of outlets & their accessibility Furniture with USB ports Increased Technology in Hotel Design A key player in 2023 hotel design and one that will set your hotel apart from the competition is technology. Guests want their hotel stays to include the same or higher level of tech that they have at home as well as an easy check-in process. Contactless check-in is here to stay, as well as keyless entry. Travelers are also more concerned with what tech amenities they have in their rooms. Things like smart TVs in rooms so guests can access their subscriptions have been competitive advantages. But now smart rooms are entering the stage. Guests will be able to customize their room's lighting, temperature, and entertainment all from their phones. Hotel designs that reflect this trend: Customizable lighting/ambiance Smart TVs Contactless/Keyless Check-in/Entry Robot butlers Furniture with USB ports More outlets Conference rooms that can accommodate zoom/virtual meetings & conferences Designing for Wellness Travel & Sustainability Hotel design largely takes a traveler's wants and needs into consideration. Though they change over time, you can always depend on a hotel to reflect the wants and needs of many. Today's hotel and future hotel designs reflect what most of us have been craving in a post-pandemic world. Wellness and sustainability were a couple of the top concerns for travelers in 2021/2022 and will probably remain top concerns for the next few years. According to Booking.com’s Sustainable Travel Report in 2021, 61% of travelers responded by saying that the pandemic inspired them to travel more sustainably. Coming in at 59%, are travelers who would spend more if it meant improving the sustainability of their trip according to a survey conducted by Expedia. Most hotels now have sustainable practices and we will continue to see these practices grow. Designing a hotel with sustainability in mind can mean anything from using energy-efficient windows & solar energy where possible to providing bulk amenities and using materials native to the area. While travelers seek out sustainable accommodations they are also searching for places to stay that offer amenities that promote wellness and fitness. We’re seeing many brands pick up on this demand from guests including Hilton. If you’re staying at one of their many hotel brands you’re bound to find at least 1 peloton bike in your hotel gym as they’ve announced a partnership with the fitness brand to include the bikes across their portfolio. Hotel designs that reflect this trend: Larger outdoor spaces Outdoor workspaces In & out design - meshing indoor spaces with outdoor spaces using large windows and garage doors Using natural materials Outdoor dining areas Energy efficient windows Larger balconies Opportunities for hotels to take advantage of wellness travel: In-room fitness equipment Treadmill desks in workspaces (or in rooms) Expanded & usable outdoor spaces Guests continue to search for these amenities and hotels should remember that It’s vital to include how they’re promoting guests' safety and health on their website, app, and social platforms. Hotel Designs Reflecting Local Culture & Originality There has been a shift in focus within the hospitality industry to make the hotel the destination. To do this, brands have begun to allow hotels to create designs that reflect their local culture and landscape. With the demand for memorable, unique, local, and aesthetically pleasing spaces, hotel design will become less cookie-cutter and more customizable. Travelers want to experience the local culture. In fact, according to the American Express 2022 Global Travel Trends Report, 81% of travelers want to immerse themselves into the local culture while 78% want to have a positive impact on the community they’re visiting. Utilizing local culture in hotel design can improve the local economy and promote artists, craftspeople, and businesses. It will also encourage your guests to explore the area, and return another time. Creating aesthetically pleasing spaces will encourage guests to take pictures of your hotel and share them on social media platforms which will help promote your property. Go a step further and make it easy for guests to share pictures by adding a QR code linking to your social media or personalized hashtag for them to use near areas they would take pictures of - this will help hotels create user-generated content. Hotel designs that reflect this trend: Hyper-local design - local art, furniture, scents, books Memorable WOW factors Striking decor Colors, patterns, & textures that reflect the locations environment & culture Unique murals & light fixtures Furniture that stands out and invites you in Personalized room experiences with advanced tech Homey Hotel Designs/Family Welcoming Hotel design trends that are fairly new are spaces designed to feel homey and welcoming. Along with this are trends to make families feel more comfortable extending their stays by adding amenities for their pets while lifting restrictions. According to the American Express 2022 Global Travel Trends Report, 76% of people wanted to travel more with family. Hotels have realized that accommodating family needs and the needs of their pets will encourage guests to stay longer Hotel designs that reflect this trend: Cozy and intimate lobbies Segmented spaces for working, lounging, sleeping, and eating in lobbies and rooms Pet beds in rooms Designated outdoor spaces for pets Bookshelves In-room laundry machines In-room kitchens Moveable furniture Exterior Hotel Design Trends We’re Seeing: Modern & Dynamic Architectural Features Most branded hotels are prototyped to some extent so to create unique experiences for guests, designers are adding unique structural elements to hotel design. For example, an unconventional entrance, multiple color & texture options, cantilevered details, fins, or bulkheads are all ways hotels can set themselves apart from each other. Exteriors continue to take on a more modern look with clean lines, modern colors, and structures framed in LED lights. Customizable Lighting Purposefully placed lights can dramatically transform your hotel especially if your staff is able to customize the colors and patterns displayed. For example, the Hampton Inns V8 design, feature exterior light panels for a more modern look. Textural Diversity Textural diversity in exterior hotel design is here to stay. Designers are including more than one or two different exterior finishes giving their buildings even more dimension. Trending Materials: Textured Fiber Cement Siding Brick Cultured Stone Reflective Glass Metal Stucco Wood These design elements are chosen to help create unique exteriors and are made to fit and integrate into the local landscape or cityscape. 2023 Hotel Design Trends Wrap Up It feels like over the last few years we've experienced a hotel design renaissance. Hotels have gone from cookie-cutter design to now meeting the demand for uniqueness and personality. In 2023 we expect to see a boom in extended stay hotels and a demand for new builds and conversions. We also expect to see huge increases and advancements in hotel technology. We're so excited to see what's to come and we'll keep you updated every step of the way. Why does hotel design matter to us? Hotels connect us to family and friends, provide us with new experiences, and are there for us when we need to rest along our journey. They’re there for your celebrations, new adventures your business deals, and family breakfasts. No matter what is happening in our world, the hospitality industry has persevered while providing accommodations for weary & not-so-weary travelers. They're there for us, so we're there for them. At Amerail Systems we’re dedicated to providing top-tier, value-engineered renovations in the most efficient way possible so hotels can provide their guests with beautiful and comfortable spaces to gather and rest. We do what we do best so hotels can do what they do best. We aim for WOW. See how at amerailsys.com
- 5 Ways to Keep Guests Happy During a Hotel Renovation
Hotel renovations are a part of every hotelier's journey whether it’s fulfilling a PIP, repairing EIFS, or just wanting to stay competitive. While they may seem like an inconvenience, hotel renovations & PIPs are meant to help by keeping your hotel competitive, increasing the property value, and most importantly for this guide - improving the guest experience. As a hotel owner, manager, etc. you may worry about the impact renovations will have on your hotel operations. Wondering if you’ll be able to get heads in beds while also keeping those heads (guests) happy is a very normal concern but proper planning will provide you with ease of mind and make the renovation/PIP fulfillment process less stressful on you and your team. This guide focuses on how to keep guests happy during a hotel renovation but you can ensure guest satisfaction before construction begins by choosing the right design-build contractor. For that reason, our first point is why choosing the right design-build hotel renovation company can help keep hotel guests happy during a renovation. 1. Choosing the Right Design-Build Hotel Renovation Company When renovating a hotel it’s vital to choose a hotel renovation company that is experienced in and specializes in hotel renovations. Because of the uniqueness of hospitality renovations, choosing an experienced hospitality contractor will make your job as a hotel owner, manager, etc., and your team's jobs much easier. For example, at Amerail Systems, we have over 35 years of experience designing and renovating hotels nationwide. Because of this extensive experience, we understand the unique needs of hotel owners, managers, and everyone involved. Our unique knowledge makes us able to provide cost-saving, value-engineered design solutions so you can achieve the best ROI. We’re also dedicated to keeping your hotel as operational as possible. Our team of expert communicators will work with hotel management to develop a renovation schedule that is the least interruptive to your guests. Once you’ve secured the right design-build contractor for your hotel renovations it’s time to plan how you’ll keep your guests happy. Amerail Systems is here to help you with that as well. Below are 4 more ways hoteliers can reduce complaints and keep guests happy during a hotel renovation. Now for one of the easiest and best ways to reduce complaints… 2. Communication Like most things in life, communication & transparency are the keys to success and understanding during hotel renovations. Being transparent and informing guests about your renovation happenings before their stay will prevent them from being shocked and maybe displeased if they were to see debris or dust in areas being remodeled. Being transparent about construction may seem like a risky move but not informing your guests may lead to more complaints not only about the renovations but also because they were unaware of them. When should you inform guests of your hotel renovations? You can communicate with your guests about your property's renovations before they check-in, while they check-in, before they book with you, and you can and should communicate with them after they’ve checked out as well. Here are some ways you can effectively communicate your renovations with your potential, current, and returning guests: Email Guests About Renovations Before their Arrival & After their Stay Suppose you’ve chosen Amerail Systems as your hotel renovator. In that case, you can take this opportunity to emphasize that you’re working with an experienced, guest-friendly contracting company and that a schedule has been arranged so guests are not disturbed. This is also an opportunity to drum up excitement by including renderings of what your hotel will look like after it’s been remodeled and highlighting how they will improve their future experience at your hotel. Make sure to include how much you value them as a guest and that they can come to you with any questions or concerns. When guests check out you can send them an email thanking them for their stay and their patience with your renovations. As a bonus, you could invite them back to stay with you when your hotel is fully renovated and, if you’re able to, add a discount to encourage their booking. Post on Social Media A free and easy way to communicate with people is by utilizing social media. If your hotel is able to take advantage of platforms like Instagram, Facebook, Twitter, or LinkedIn, it should. These platforms give you the opportunity to easily share what’s going on at your hotel and keep potential guests up to date on your renovations. Here are some ideas for renovation posts: Before photos alongside renderings of your future look How renovations will improve the guest stay Timelines informing guests of when renovations will begin Progress photos to promote the renovations The finished results to encourage bookings If you’re not sure where to start with social media see our Ultimate Hotel Social Media Guide. Your Website To be as transparent as possible with guests who want to stay at your hotel while it’s undergoing renovations, you can add a disclaimer to your website informing travelers of the renovations. If this is something that is possible for you, make sure to add when the renovations will be happening and where. 3. Signage Adding signage throughout your hotel regarding hotel renovations is a great way to show that you acknowledge that the remodel may be inconvenient for guests. It also helps ensure that guests are informed about the renovations and can be an opportunity to promote your hotel's future look. Phrases like “Pardon our dust” and “We’re renovating your future stay” are great ways to let guests know what’s going on and why there may be some debris outside or why one hallway may look newer than another. Signage can also be a great resource in promoting your renovations. Printing out renderings of what your hotel will look like once the remodel is completed and posting them in common areas can get guests excited to return and experience the new look. Need ideas for “Pardon our Dust” signage? Check out our Extra Renovation Resources. 4. Discounts & Re-Openings Our fourth way to keep guests happy during a hotel renovation is to offer them a discounted rate on their future stay when your renovations are complete. If you’re unable to do this, finding something else that’s comparable can also be beneficial. For example, you could offer complimentary breakfast or offer a free room upgrade if available. Another way to get guests excited about your remodel and encourage future stays is to invite them to a grand re-opening party once construction is completed. Even if your hotel remains operational during your renovations, you can still celebrate the completed remodel with a symbolic re-opening party. The event can include a discounted rate, a tour of the renovated hotel including before photos, food & drinks, and even music if you’d like. This can be a great way to connect with guests and employees while celebrating your hotel's new look. 5. Plan Renovations Around your Busy Seasons One of our biggest pieces of advice for hoteliers is to start planning your hotel renovations as soon as possible. Timelines are increasing due to due to staffing shortages and supply chain issues and the sooner you put your renovation in motion, the more likely it is to be completed on time and on budget. Beginning the renovation process sooner rather than later also gives you enough time to think about when you want the physical remodel to happen. When planning for hotel construction, make sure to consider when your hotel is at its busiest, or if you have any events occurring. Working with a contractor experienced in hotel renovations will make it easier to schedule renovations around your busy season and events. While interior renovations can be completed at any time of the year, exterior renovations typically must be completed in temperatures above 40 degrees Fahrenheit. Because of this, it can be easier to schedule interior hotel renovations around your busy season and events while scheduling exterior renovations can be trickier. But if your hotel is located in a climate where it is above 40 degrees Fahrenheit for most of the year you should have no problem scheduling renovations around your busy season or events. When you schedule renovations around times when your hotel may be the busiest or most sought-after for events, you prevent having too many people affected by the renovations occurring. Contact Us today to get a head start on your hotel renovation. Conclusion Although it may not be possible to ensure that every guest remains perfectly happy during a renovation it is possible to ensure that you have done everything you can to make them happy. We encourage you to use whichever methods are best for your hotel and even use this list as inspiration during your next PIP fulfillment, renovation, or repair. Ready to take the first step? Learn more about our hotel renovation services here.
- Hotel CapEx Budgets & Renovations
Preparing for Hotel CapEx Budgets & Hotel Renovations Every year hotel owners everywhere share a common goal to complete their CapEx budgets or Capital Expenditure budgets. A CapEx budget for hotels refers to long-term improvement costs that prolong the economic life of the hotel. These “long-term” costs include improvements and purchases for the hotel that will last approximately one to thirty years. Because the costs factored into a CapEx budget are long-term, they will include improvements and purchases such as repairing EIFS damage, painting the exterior of your hotel, purchasing a photocopier, full-scale renovations, and more along those lines. As hotel owners prepare their 2023 CapEx budgets it’s important for them to remember what they can and should include in those budgets. For the purpose of this guide, we will be focusing on why hoteliers can and should include renovation and repair costs into their CapEx budgets. Why should hotel owners include renovation & repair costs in their CapEx budgets? As the hospitality industry recovers we are seeing an increase in demand for traveling and with it, an increase in demand for clean, updated, and trendy spaces. This demand comes not only from travelers but also from the brands themselves. It seems that a hiatus of 2 years during the pandemic has motivated hotel brands to reinvigorate themselves to stay in touch with consumer wants and needs. Hotel brands have gone full steam ahead with this reinvigoration, including and not limited to, developing new marketing strategies, re-brands, re-inforced brand standards (i.e. PIPs), and increased social activity from almost every hotel chain. Along with all of this? Fresh and trendy hotel design standards arriving in the form of PIPs. A PIP or property Improvement Plan is a set of standards set by a hotel brand and given to a hotel under that brand's flag to complete within a given time frame. These standards include improvements to be made to the property and can be anything from updating technology to a full-scale hotel renovation. These improvements are meant to increase the value of the hotel while simultaneously keeping them competitive with other newer, or recently renovated properties. In addition to the assumed benefit of PIPs, a study done in 2019 by Michael J. Turner and James W. Hesford revealed that capital expenditure on hotel renovations was vital to improving hotel property performance. In this study titled “The Impact of Renovation Capital Expenditure on Hotel Property Performance”, the pair found a significant increase in revenue, profitability, and guest satisfaction 0-3 years after a renovation while R&M expenses decreased. This study shows us that PIPs can lead to increased hotel performance and including renovation and repair costs in your CapEx budgets can help you prepare for them. If you haven’t received a PIP yet, it’s best to be prepared for when that day comes. We predict that most major hotel brands will be enforcing hotels under their flags to complete PIPs by at least 2025. With lead times and costs increasing, it’s better to get the PIP fulfillment process started as early as possible. Including renovation and repair costs in your hotel’s CapEx budget can help you be prepared for almost anything. Plan your PIP fulfillment today. Contact Us What to include in your CapEx budget? Keeping the focus on long-term renovations and repairs to your hotel, Chief engineers will typically put together a list of fixtures, appliances, etc that may need to be repaired or replaced in the next year. But if your hotel has received a PIP or is expecting a PIP (property improvement plan) that includes a complete renovation then it would be more prudent to include the FF&E that needs repaired/replaced within the renovation/PIP allocation of your CapEx budget. This will help hotel general managers and owners better understand how much they should be budgeting for. How Amerail Systems Helps with CapEx: As a hotel renovation company, we understand the importance and urgency of budgeting for hotel renovations and repairs. Hotel owners can rely on Amerail Systems to help them budget for renovations and repairs and how to allocate those funds for hotel renovations to their CapEx budget. With over 35 years of experience in the industry, we’re able to effortlessly examine a PIP and provide hotel owners with costs to figure into their CapEx budgets for the year. Determine how much to invest in your CapEx budget for hotel renovations. Contact Us How much to reinvest in CapEx? A hotel owner's main concern when preparing their CapEx budget may be wondering how much to reinvest or spend on CapEx. On average, hotels are re-investing around 7% of their gross revenue each year but studies show that this could increase by about 70% by 2024. To calculate your hotels capital expenditure you can use the formula below: CapEx = PP&E (current period) - PP&E (prior period) + Depreciation (current period) *Your depreciation expense can be found in your income statement* While this formula can help you discover what to base your CapEx on, it’s important to consider things that could improve your hotel but may not be determined by a formula. For example, increased guest satisfaction from hotel renovations, and increased employee happiness from new equipment. These additional costs in your CapEx budget must be determined at the owner's discretion. To make this process easier and less ambiguous, Amerail Systems can help hotel owners determine hotel renovation costs to include in their CapEx budgets. Statement from Amerail Systems Costs and lead times are increasing all over the world, at Amerail Systems we are committed to providing clients with the best price available and we succeed in this because of our extensive value-engineering abilities. Being prepared and including renovation costs in your hotel CapEx budgets may be the difference between you and your competition. We’re here to help your hotel succeed. We aim for WOW.