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- Hotel Design Predictions 2022
What causes new hotel design trends to emerge? You may think it impossible to predict trends but ultimately they stem from changes in the world around us. Answering questions like "how have guests changed?" and "what is now important to them?" can provide insight into how hotel design will evolve to cater to travelers. For example, since the pandemic hit in 2020 one big change the hotel industry has seen is a focus on contactless technology to help guests prevent the spread of the virus. This trend was predicted at the start of the pandemic and has since grown and will continue to grow throughout the industry. After answering these questions for ourselves we can share our best assumptions as to what hotel design will look like in the coming years. While predicting future trends in hospitality design it's important to remember that the industry is currently in flux and there are still a lot of “unknowns” of what the future guest experience will be. That being said, there are a few new trends that will most likely become part of a new standard in hotel design for this new era of travel. While these new trends emerge, previous trends like biophilic and sustainable design are here to stay. What to Expect Moving forward into 2022 and beyond, new hotel design standards will be inspired by how guests have evolved in a time with little to no travel and what’s now most important to them as travel resumes. Designs will be tailored to improve and increase the guest experience beyond leisure. A new level of functionality & originality will emerge that caters to guests looking for unique & clean places to work, play, unwind and gather in addition to being visually appealing. If hotel design is catered to the guest, it’s important to know who your guests are. Like many industries, the hospitality industry has had to evolve and change over the last two years but so have the guests who stay in those hotels. As guests have evolved, so have their wants and needs when it comes to travel. Today’s guest is concerned with technology, unique experiences, cleanliness and more. Because we know this to be true, we can predict how hotel design may look in the next few years. Below we’ve outlined how guests’ new wants and needs have shaped our predictions for both interior and exterior hotel design. Design Tailored to Guest Experience Making sure every space is tailored to a guest’s experience will be increasingly important in future hotel design prototypes. INTERIOR DESIGN Increased Technology The need for increased and more advanced technology in hotels is a trend we see only growing in the future. New tech that has been introduced in recent years like robot butlers, mobile or contactless check-in has been helpful to guests who want to avoid direct contact with other people. Smart rooms have also been on the rise to provide guests with an easier way to make their stay more comfortable and personalized to them. Functionality / Modular Design As we mentioned above, functionality will be a major factor in future hotel designs. To achieve this functionality, many hotel brands will begin incorporating modular design elements meant to provide guest rooms and common areas with the ability to adapt to the needs of travelers. Guests are ultimately looking for spaces that are multi-functional and serve a purpose aside from being visually appealing. With many travelers today having the ability to work remotely, a new type of guest has emerged that would benefit from modular design. The “bleisure” guest is not only looking for a space to rest and relax or spend time with family and friends but they are also in need of personal, private work areas. Bleisure guests are combining business travel with their leisure and we predict travelers will start to see hotel designs that offer new ways to accommodate this lifestyle. A great example of how hotels could incorporate more modular capabilities into their interior design efforts are the Pocket Office & the Cloud Bed, Sofa Edition designs from Ori. Both of these designs could provide guests with more space within their own rooms to relax, sleep and work. Guests can expect to see modular design outside of their rooms as well. Interior lobbies and common areas will include designs with these capabilities so that guests can make the most of the spaces. Bleisure guests can enjoy breakfast in the morning, an individual work area in the afternoon after the buffets have been removed and an open space for gathering in the evening. Sustainability Materials used for interior design will be increasingly sustainable and energy-efficient. Using locally sourced, recycled, low-emission and long-lasting materials will become widespread. Not only to increase sustainability efforts but also to improve wellness by providing better indoor air quality. Unique Elements It’s becoming increasingly important to give hotel guests a unique experience. Because of this, recent hotel design prototypes have allowed for some flexibility within PIPs. This flexibility could allow hotels to individualize themselves with local art, food, culture, furniture and materials to give their property it's own personality. Creating a unique experience can also be accomplished through design focused on mental and physical health. Due to increased understanding of the importance of mental and physical health during the pandemic, many travelers are now looking for hotels that accommodate their new healthy lifestyles. Renovated gyms, in-room fitness equipment and inclusive dietary options like vegetarian breakfast items are all elements that will set hotels apart from their competition. Biophilic Interior Design Biophilic design is not something we see going away anytime soon. Hotels will continue to bring elements from nature into their lobbies, common areas and guest rooms. Newer designs have brought the outside in with floor to ceiling convertible windows that open to create a larger gathering space combining their outside with their inside. EXTERIOR Recycled & Sustainable Materials Like interior design, materials used for exterior hotel design will be increasingly sustainable and energy-efficient. In recent years we’ve already seen the implementation of LED lighting, energy-efficient windows, low-flow water fixtures and electric vehicle charging stations. Moving forward hotel owners should expect these sustainable design elements to become even more widespread. Nuanced Architectural Features When it comes to the exterior façade of hotels, expect to see more nuanced architectural features or features that make the property edgy and on-trend. Right now what we’re seeing in recent designs are cantilevered details. This is where one end of the design is attached to the building and the other end is suspended freely. Seen widely in rooftop pool design, cantilevers are one of the more diverse design elements. These details are effective in adding fun, 3D elements to buildings. Textural Diversity Textural diversity in exterior hotel design is here to stay. Designers are including more than one or two different exterior finishes giving their buildings even more dimension. To increase curb appeal and create a never-boring exterior, hotels will begin implementing a variety of finishes such as: Textured Fiber Cement Siding Brick Cultured Stone Reflective Glass External Insulation Finishing System (EIFS) Matte Aluminum Composite Metal (ACM) These design elements are chosen to help create unique exteriors and are made to fit and integrate into the local landscape or cityscape. Dynamic Building Shapes We all recognize and remember a few buildings with unusual and memorable architecture. The same is true for hotels. Since most branded hotels are prototyped to some extent, hotel designers seem to be creating unique elements in accordance with the brand’s standards and identity. For example, an unconventional entrance, cantilevered details, or a particular theme can mark this trend. Entrances can demonstrate some unique elements, creating a relaxed—yet dynamic—appearance. Think beyond Porte-Cochère for a welcoming entranceway. Improved Lighting A good play of lights can dramatically transform your hotel. As with the Hampton Inn hotels, many brand prototypes feature exterior light panels for a more modern look. “I see some “millennial-focused” flags like Moxy and W even utilize neon lights to create interest and allure.” - Richard Jenks, Sales Executive at Amerail Systems Hotels will continue to use exterior lighting to attract and draw in visitors. But we will start to see customizable LED lights become an industry standard. With the advancement in LED lighting, hotels are able to customize their properties even further to attract guests with multi-colored LED lights and effects. 2022 Design Predictions Wrap Up Keywords we would use for our 2022 design predictions are unique, sustainable and guest-tailored. While the future of hotel design may still be adapting to the ever-evolving needs of travelers, hoteliers and guests alike should look forward to experiencing hotels with advanced technology, multi-functional public spaces, and unique designs inside and out. Why does hotel design matter to us? Hotels connect us to family and friends, provide us with new experiences and are there for us when we need to rest along our journey. They’re there for your celebrations, new adventures your business deals and family breakfasts. No matter what is happening in our world, the hospitality industry has persevered while providing accommodations for the weary or not so weary travelers. They're there for us, so we're there for them. At Amerail Systems we’re dedicated to providing top-tier renovations in the most efficient way possible so hotels can provide their guests with beautiful and comfortable spaces to gather and rest. We do what we do best so hotels can do what they do best. We aim for WOW See how at amerailsys.com
- The Importance of Social Media in the Hotel Industry
There’s no doubt that social media can play a major role in a company or hotel’s success. Platforms like Instagram and TikTok give hotel brands an easy and effective way to visually showcase their properties to potential guests. Visuals are vital for a hotel’s success on social media as well as a few other factors. When creating your hotel’s social media strategy take the following into consideration. Your Audience - Finding your target audience is important to your social media strategy because it will allow you to figure out where and when to post your content and also what types of content your audience prefers. Where & When to Post - Knowing where and when to target your audience is important and who you’re targeting could change between platforms. For example, if you are targeting Gen Z travelers you should put effort into platforms that are video centered such as Tiktok, YouTube and Instagram. Brand Voice - How do you want your audience to perceive your brand online? Will you take a more serious route or will you partake in trends and try to create a more personable/relatable voice? Type of Content - What to post is important and can change depending on the platform you’re posting on and who your audience is. Make sure to take both of these factors into consideration along with making sure your content is aesthetically pleasing. Hotels have a great opportunity to grab the attention of their audience through social media by helping them imagine what their next vacation or trip could look like. From siteminder.com: “Not all content will engage them but travel-related content likely will because it activates your guest’s imagination. Used creatively, travel content on social media can have a transportive effect on viewers, inspiring them to go on their own journey.” (https://www.siteminder.com/r/hotel-marketing-this-year/) A well-made video or aesthetically pleasing photos of your hotel could inspire your next guest to stay with you. Avani Hotels understands that social media is a powerful tool and have used it to their advantage by launching a TikTok page with engaging and travel-inspired content. With very little competition on the platform so far this would be an ideal time for hotel brands to take advantage of TikTok as well as utilize the reels feature on Instagram. You can follow them at @AvaniHotels on TikTok to see their guest’s experiences!
- 5 Design Tips for Hotel Renovations
Getting ready to fulfill a Property Improvement Plan or looking for hotel design ideas and inspiration? To get you started, we’ve got five design tips for hotels from the hospitality renovation experts here at Amerail Systems. In this article, we explore our 5 hotel design tips and discuss how Wyndham's new Del Sol prototype successfully represents those tips with Jennifer Mehra - Director, Prototype Design & Development at Wyndham Hotels & Resorts, Inc.. 1. Pay Attention to Trends & Increase Curb Appeal To design a hotel that will appeal to travelers you must consider what is trending in design at the time while also considering what future design trends may look like. Curb appeal is vital in winning over guests because whichever hotel has the most welcoming curb appeal will more than likely win the traveler over. Currently, the top design trends in the hotel industry include: Sleek/Elegant Geometric Lines Modern & Neutral Colors Natural Looking Materials (faux wood, stone, brick, etc.) Comfortable/Warm, Home-Like Spaces Functional Spaces Advanced Tech Themed Rooms Sustainable Design Elements Elements that add Dimension to the Exterior (pediments, framing, etc.) Creative Lighting Elements Pictured here, Wyndham’s Del Sol prototype beautifully incorporates many of the above trends. The elegant roofline and LED lighting, illuminates the hotel’s façade that is made up of a unique, natural-looking tile. Framing extruding from the same façade adds dimension to the hotel's exterior. “The signature tile at the façade has a unique shimmer that glistens when the sun hits it and the LED tower lights up at night which becomes a beacon for wary travelers.” - Jennifer Mehra (Director, Prototype Design & Development at Wyndham Hotels & Resorts, Inc.) When considering which trends to implement into your design, it’s important to also take guest input into consideration. Designers at Wyndham took design trends along with guest input into consideration while developing the new La Quinta Prototype: Del Sol. We asked Jennifer Mehra (Director, Prototype Design & Development at Wyndham Hotels & Resorts, Inc.) how Wyndham was incorporating current trends & guest input into the new prototype. Here’s what she had to say: “Current trends we are looking at is how to integrate technology easily - we are thinking about a “meeting room of the future” design and what future travelers will need, especially now with the flexible workplace emerging due to COVID.“ - Jennifer Mehra 2. Sustainability There are many ways to make your hotel design more sustainable. Things like energy-efficient windows, EIFS and LED lighting are already implemented in many brand design requirements but there are additional steps hotels can take to become more sustainable. Recycled, low-emission and long-lasting materials can improve wellness by providing better indoor air quality. Energy Efficient Windows conserve energy and can save hotels money in the long run while also providing a better experience for hotel guests because of the soundproofing qualities they tend to have. EIFS provides a continuous layer of insulation and is 84% more energy efficient than the next best performing cladding. (From EIFS Industry Members Association (EIMA)) LED Lighting lasts about 6-8 times longer than other bulbs making it more efficient for hotels which typically have extensive lighting. They also allow for more creative color and “temperature” options which allows hotels to create unique atmospheres for their guests. Low-Flow Fixtures are beneficial to hotels who want to reduce water usage. Electric Vehicle Charging can simultaneously give hotels a competitive advantage by providing an important service not every hotel offers while also encouraging people to invest in zero-energy transportation. 3. Make it Owner Friendly When thinking of hotel design, managers and owners should make sure that the design is functional and owner-friendly. To make your design owner-friendly, include elements in the design that can be adaptable. Implementing elements mentioned in our third tip (Sustainability in design) can also be beneficial for hotel owners by providing them with cost saving & energy saving solutions. A great example of owner-friendly hotel design is the Del Sol prototype from Wyndham. From Jennifer Mehra (Director, Prototype Design & Development at Wyndham Hotels & Resorts, Inc.) on how the prototype is owner-friendly: “The Del Sol design is intended to bring a freshness to the La Quinta brand that excites new developers as well as can be easily adapted by older generation hotels.” Making a design that can be easily adapted makes it easier for the owner to renovate their hotel and give it a fresh new look with less hassle. 4. Fit the Environment & Make it Unique Two more elements of design that should be taken into consideration when coming up with a new look for your hotel should be how the design will fit in with the environment around your property and how you can make it unique. Tailoring your hotels look to the environment around it is possible if your PIP or design requirements allow you to customize your paint colors. For example, if your property is located in a warmer climate you may opt to choose warmer toned paint colors. To make the design more unique, elements such as decorative framing can be added around windows (see example below). Landscaping is also an avenue hotel owners can take to differentiate their hotels. If allowed by their brand, custom landscaping can not only be a welcoming attraction but also can be a way to become more sustainable. Things like butterfly gardens and flowers that attract bees can promote a better environment. Just make sure any plants or flowers you use are native to your environment. If possible, adding local art or history to your interior design is another way to stand out from the competition and gain the attention of your guests. Making your hotel design a more unique experience for your guests where possible will give them something to remember when booking their future stay or when making hotel recommendations. Here's a couple ways that the new Del Sol prototype from Wyndham distinguishes itself among the competition: 5. Be Prepared for Future Trends Finally, one of the most important factors to consider when designing a hotel is future trends. Ensuring that your design stays relevant is especially important in hospitality design because of the number of years in between required exterior renovations and the cost of renovations. When designing your hotel, be sure to research what’s trending in design now but also what the next 5-10 years may look like in hospitality design. You can sometimes predict these trends yourself if you consider what seems to stay relevant in design over the years and what things people are tending to care more about. For example, in the last 10 or so years people have grown more conscious of the environment which has led to trends like biophilic design & sustainable fixtures like LED lighting. Paying attention to trends and the needs of travelers and fulfilling them can also be the difference between no vacancy and vacancy. In just the past 2-4 years we’ve seen an explosive need for "Instagrammable" or content-worthy spaces. After experiencing and adapting to a world-wide pandemic, the need for hotels to incorporate work-from-home spaces and better tech has also been a growing trend in hotel design. Hotels and venues have been racing to fill the needs of business travelers, the new emerging “bleisure” (business-leisure) travelers, digital conferences and the new generation of content-making travelers by introducing more work spaces, higher-end tech, unique experiences and themed rooms, etc.. Paying attention to what’s going on in the world and staying ahead of the needs of travelers will give you a massive competitive edge in the hospitality industry. For this tip we’re revisiting the Del Sol prototype and how it’s designed to stay relevant. From Jennifer Mehra (Director, Prototype Design & Development at Wyndham Hotels & Resorts, Inc.) on how the decision makers at Wyndham design for the future: “We are constantly challenging ourselves to think critically about the future of design and keep the brand’s design relevant, so our approach to the interior is to introduce a new interior scheme every 12-18 months to keep owners engaged and excited. This also brings a rotation of design choice to the market because we have 3-4 schemes available at any given time.” Now that you know our tips for hospitality design, you may be wondering how to design a hotel like this within your budget.. The answer is to seek out qualified vendors and service providers such as Amerail Systems who have years of experience and are well connected within the industry. Amerail Systems can expertly value engineer a hotel renovation project to provide you with your best ROI while keeping you within your budget. Extra Tip from Amerail Systems: Stay ahead of your competition by making your guests feel welcome online as well as in your hotel. Being active on social media can help you relate to and connect with your current and future guests. Reach out to influencers, go viral on TikTok or simply start interacting with travelers on Instagram, Twitter or Facebook (especially those who tag your hotel). Stay tuned for our November blog: The Importance of Social Media in the Hotel Industry.
- Hotel Renovation | Hampton Inn | Georgia | Amerail Systems
CUMBERLAND MALL, ATLANTA, GA HAMPTON INN | V8 TRANSFORMATION Hotel Brand: Hampton Inn | Hilton Scope Of Work: Design-Build | Exterior Hotel Renovation Back To Portfolio Scroll for the full transformation process Before | During | After Out of gallery
- Sub Contractor Application | Contact | Amerail Systems
Sub Contractor Form We're always looking for new talent. If you're interested in joining our team as a sub-contractor please fill out the form below. Sub Contractor Form Willing to Travel? arrow&v Thanks for submitting! Submit VIEW OUR RENOVATION PORTFOLIO Out of gallery
- Hotel Renovation Company | Renovation & Repair Services | Amerail Systems
Hotel Renovation & Repair Services We understand the need for not only large renovations but also specific need services such as EIFS repair services & window replacements. At Amerail, our talented team has the experience to provide these hotel renovation services and more. CONTACT US TO GET STARTED SPECIFIC RENOVATION SERVICES Include but are not limited to: Painting & EIFS Repair Services Room Front Renovations Replacement Windows: Energy Efficient & Sound Reducing Railing Systems - Specialized in Coastal Locations EIFS Water Infiltration Damage Porte Cochere Reconfiguration HOTEL WINDOW REPLACEMENT Energy Efficient Windows Once the installation of your new windows is complete you will see an improvement in energy efficiency. You will see a reduction in the solar heat gain coefficient, winter and summer u-factor as well as sound reduction. Check out our example of how we can improve your energy efficiency below. Make the Switch to Energy Efficient Windows Heat Gain | Heat Loss Solar Heat Gain Coefficient measures how much solar radiation passes through your window and is released as heat inward. The lower a window's solar heat gain coefficient, the less solar heat it transmits. U-Factor is the rate of heat loss of a window assembly. The lower the U-factor, the greater a window's resistance to heat flow and the better its insulating properties. Relative Heat Gain is the amount of heat gain through a glass product taking into consideration the effects of solar heat gain (SHGC) and conductive heat gain (U-value). The lower the RHG, the greater the glass restricts heat gain. Houston Marriott Case Study In our Houston Marriott window replacement project, we were able to reduce the SHGC to .28 from .82 meaning a reduction of 54% in solar heat gain. With this project we were also able to reduce the U-Factor between 67% and 75% depending on the time of year and current weather conditions. At the Houston North Marriot we were able to reduce the relative heat gain from 201 to 67 which represents a 66% reduction in relative heat gain. CONTACT US TODAY Sound Reducing Windows Noise-reducing windows work by slowing the transfer of sound waves. As sound waves travel through different materials, the waves can be absorbed, reflected or minimized. In windows, this can be done by optimizing the air space, mixing the thicknesses of glass or by adding additional panes of glass. Read More About Energy Efficient Windows Here Out of gallery EXTERIOR WATER INFILTRATION & EIFS REPAIR CONTACT US TODAY Amerail will utilize our 35 years of experience to locate the source of the water infiltration on the exterior building envelop and repair the damaged framing, sheathing and EIFS Damage When needed, we work with numerous engineering firms across the country to evaluate these types of damages and complete the most economical repair possible. We are able to use our knowledge and experience to find the source of the water infiltration and repair the affected areas to maintain the structural integrity of your building envelope. Water Damage to EIFS: How to Prevent, Catch & Fix it Out of gallery